My Little Pony and Polly Pocket come together as this heart-shaped Polly Pocket compact comes with a...

Hasbro is making a major move into one of gaming’s most celebrated worlds. Expanding its growing lineup...

The celebrations for one of animation’s most beloved franchises are showing no signs of slowing down. Following...

As Christmas in July winds down, retailers are already beginning to look ahead to the holiday season....

San Diego Comic-Con is once again bringing together some of the biggest names in entertainment, and few...

Some of childhood’s most beloved stories and games are coming together in a brand-new way. As classic...

The next generation of children’s stars isn’t just coming from television—they’re growing from the small screen of...

The kingdom of Hyrule is preparing for a brand-new adventure—this time beyond the video game screen. As...

The children who once spent afternoons creating colorful Play-Doh animals and imaginary worlds have grown up—but that...

Another legendary toy box adventure is preparing for its next mission. As Hasbro continues expanding many of...

For today’s biggest children’s brands, the fun doesn’t begin when the presents are opened. Increasingly, beloved characters...

For generations, family game night has meant gathering around the table, collecting properties, making trades and hoping...

For generations, children have loved bringing fashion to life through imaginative play. From paper dolls and mix-and-match...