Play-Doh is going all in on the pretend food and cooking as we are getting some new...

Baby Alive is expanding its lineup with new bedtime-inspired dolls with a new co-brand Burt’s Bees. These...

This spring we are getting a fun new Peppa Pig toy with Ready, Pedal, Go Peppa an...

Beloved all-American brand American Girl has set the stage for a historic 40-year celebration. Since the brand’s...

Paramount and Mattel have announced a global, multi-year licensing agreement to develop and market a wide range...

While we celebrate the a year-long celebration to mark the 25th anniversary of the iconic Barbie™ in...

Harry Potter and Hasbro have announced a new partnership that will bring an all-new collection of Harry...

FOR THE FANS! The fiery passion for the global smash Netflix and Sony film Kpop Demon Hunters is...

We are getting a new Thomas & Friends look from Mattel as the trains move forward to...

Following on the wave of all-new merchandise from Netflix and Sony’s hit film, “Kpop Demon Hunters”, a...

For the fans! We may be early in the year, but for fans of the global smash...

It’s for the fans! Get ready to takedown, hunters! After much anticipation, Hasbro has announced their brand-new...

Get your glow sticks ready hunters! Ever since legacy toymaker, Mattel’s preorders for the special edition Kpop Demon...