It definitely feels like forever since we got any major news that was this thrilling. And does it feel great.
By this point it’s safe to assume that reboots, remakes or whatever you want to call them are seemingly indefinite and permanent regardless if we love them or hate them. Time has shown us what great things we can get when we reunite with old faces- and the horrors that bare their ugly heads and dash our nostalgic dreams.
Normally I am rather deadpan about reboots. I will fully admit when one is grand (i.e DuckTales), fair and a horrid pile of trash. Yet my feelings tend to take shape after they come to fruition. But with this- I actually am genuinely excited, though skeptical.
Mattel’s haunting beloved IP is back, get ready to fight with Monster High again.
MATTEL TELEVISION AND NICKELODEON ANNOUNCE PLANS TO PRODUCE AN ANIMATED SERIES AND LIVE-ACTION TELEVISION MOVIE MUSICAL BASED ON ICONIC MONSTER HIGH FRANCHISE
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EL SEGUNDO, Calif. and BURBANK, Calif.—Feb. 23, 2021—Mattel, Inc. (NASDAQ: MAT) and Nickelodeon today announced plans to produce a new animated series and live-action television movie musical based on Monster High, the iconic franchise about the children of famous monsters and creatures.
The new series follows fan-favorite characters Clawdeen Wolf, Draculaura, and Frankie Stein as they navigate the hilarity of high school in the hallowed halls of Monster High. The show, which will be available globally across Nickelodeon platforms, is scheduled to premiere in 2022. Similarly, the movie musical event, which marks the first time Monster High will be brought to life in live action, will be available on Nickelodeon platforms globally next year.
“Monster High’s strong message of inclusivity is more relevant than ever,” said Fred Soulie, General Manager, Mattel Television. “Nickelodeon shares our passion for the brand and its purpose having worked on the franchise when it first launched more than a decade ago. They are the ideal partners to bring these beloved characters and their stories to life through episodic television and the live-action television movie.”
“These classic monsters have always captured kids’ imaginations and we are so excited and proud to welcome Monster High to our brand for a new generation of kids,” said Ramsey Naito, President of Nickelodeon Animation. “We have terrific partners on board at Mattel to create original content in different formats, and, with the expertise of the Nick creative team helmed by Claudia Spinelli on the animation development side, and Zack Olin and Shauna Phelan on the live-action side, we can’t wait to showcase the comedy and adventure of these characters as they defy expectations and take on the world.”
“We could not be more excited to work with Ramsey, Claudia, Zack, Shauna, our writers and the entire Nickelodeon animation and live-action teams to introduce Monster High to a new audience,” added Adam Bonnet, Executive Producer, Mattel Television. “This property has always resonated deeply with fans and our reimagination of the franchise will focus on addressing important themes of identity and empowerment for kids today.”
The Monster High series and movie musical event join other Mattel Television content in production, including series and specials based on Barbie, Masters of the Universe, Thomas & Friends, Polly Pocket and Fireman Sam, to name a few.
The forthcoming Monster High series and movie underscore a key element of Nickelodeon’s content strategy, to build and expand the worlds of enormously popular franchises such as Star Trek, SpongeBob SquarePants, Henry Danger, Big Nate and Real Pigeons Fight Crime among others, to give audiences more of what they love. Nickelodeon’s new content slate is informed by the network’s ongoing research and insights into today’s generation of kids, who are the most diverse generation ever and expect to see themselves authentically represented in media and in the world around them; want to make a positive difference in the world as they grow up; consider social media stars as their top role models, alongside their parents; and increasingly meet their much-desired need for family time by co-viewing entertainment content together.
Production on the Monster High animated TV series is overseen for Nickelodeon by Claudia Spinelli, Senior Vice President, Animation Development. Shea Fontana (Polly Pocket, DC Super Hero Girls) is serving as the showrunner. Jenny Jaffe (Big Hero 6: The Series, Rugrats) and the writing team of Greg Erb and Jason Oremland (Princess and the Frog, Playmobil: The Movie) have been tapped to write the Monster High live-action television movie. Production on the Monster High movie for Nickelodeon is overseen by Zack Olin, Senior Vice President, Live-Action and Shauna Phelan, Senior Vice President, Live-Action Scripted Content. Adam Bonnett, Executive Producer and Christopher Keenan, Senior Vice President of Content Development are overseeing the animated series for Mattel, and Bonnett is also overseeing the live-action movie for Mattel.
Monster High was first introduced in 2010 with a global fanbase embracing its message of inclusivity. Beginning in 2022, Mattel will be refueling the franchise and introducing Monster High to a whole new generation of kids.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
Ever since trademarks linking back to Monster High where refiled late 2019 to early 2020 fans have been speculating the return of Frankie and company. And the limited edition collector dolls Mattel released in the fall only lit into the fire. Needless to say for fans of the doll line, or simply in the doll/toy collecting community this is a massive win that is full of life. After all there is no way shelves aren’t going to be filled with these ghouls.
Even though I did have a few of these dolls and did have a period where I was actively collecting dolls and toys (prior to my introduction to anime and everything otaku). My outlook on this isn’t coming off a product standpoint. But rather the narrative and creative standpoint as I always do. I am, again, very excited for this.
Monster High is still to this day and deeply regarded property by fans that has proven to have the ability to resonate with fans. One of the biggest points of praise that remains true is just how diverse it was and the willingness to push the envelope and try so many new things and still keeping the core of the story.
The core values of being yourself unapologetically and acceptance of others are timeless lesions that at any age can have considerable weight. Monster High presents the perfect chance to really shine lights on these themes with a younger tween age generation. Which I assume will be the main demo for these new projects. Assuming that is the case this again a fantastic development as we are currently seeing more content either geared at younger, more preschool to early elementary aged to teenagers; leaving the sweet spot of somewhere in the middle in a bit of limbo.
Admittedly, the live-action aspect threw me for a loop just because it wasn’t something I actually thought we would see with Monster High. In the past during the series’ height there had been talk of doing a theatrical live-action film that clearly never came to pass that was intended to be based on the YA novels that had been released in 2010. As of now we have no way of knowing what direction this will be going, but the fact this is going to be a musical made me stupidly giddy. As a musical theater fan this delights me to no need and makes me hope we may see musicals become a trend again.
With both projects slated for a 2022 release we have a lot of time before we can see our old friends from Monster High on screen. But we here at BSCKids will keep you in the know.
Now Mattel, if this does well can we PLEASE get Ever After High going again?