Annie LeBlanc and Jayden Bartels will be starring in a new live-action series on Nickeldeon called Side Hustle, and we are feeling real good about it. So the story goes that Lex, played by LeBlanc, and Presley, played by Bartels have to make some money after destroying their neighbors car. It seems this car is a police vehicle that belongs to Munchy’s, played by Isaiah Crews, father. So to get this money that they need they have Fischer, played by Mitchell Berg, who is Presley’s brother, create an app called Kid-DING to get small jobs. It seems Munchy’s older brother is in charge with the payments so they will take almost any job that they can get to make the money. We have to guess that maybe the older brother put out the money and is looking to get paid back, but we are not sure at this point.
So Annie LeBlanc and Jayden Bartels are both names that we know from social media as well as television and music and we are happy to say that we love them both and think that these roles will be perfect for them. It also fits that Side Hustle will be a show that will have a week to week story of of what job they will have to accomplish as well as having the overall story of paying off the debt of getting the car fixed. We are so looking forward to this and consider it a Hit, hopefully once we get some video from the show we will be able to dissect it a bit more. Cast, story, as well as the executive producers all seem to be on the right path for a show that will be a hit.
NICKELODEON GREENLIGHTS SIDE HUSTLE, BRAND-NEW LIVE-ACTION SERIES STARRING SOCIAL MEDIA SENSATIONS ANNIE LEBLANC AND JAYDEN BARTELS
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Nickelodeon today announced the greenlight of Side Hustle, a brand-new live-action buddy comedy starring social media sensations and real-life best friends, Annie LeBlanc and Jayden Bartels. The multi-camera series centers on best friends, Lex (LeBlanc) and Presley (Bartels), who have to create a business fast after inadvertently destroying their neighbor’s car. Created and executive produced by Dave Malkoff (Henry Danger, Sam & Cat, Victorious) and shot in front of a live studio audience, Side Hustle (13 half-hour episodes) will begin production in Los Angeles this March and premiere later this year on Nickelodeon.
“Annie and Jayden are two massively talented stars who kids adore, and we think our audience is going to love seeing them in their own show on Nick,” said Shauna Phelan, Senior Vice President, Live-Action Scripted Content. “Side Hustle is a new take on the classic buddy comedy, full of wild and hilarious adventures for our unique cast of characters.”
Lex, Presley and their quirky friend Munchy (Isaiah Crews) find themselves in a sticky situation after an accidental mishap destroys the police vehicle belonging to Munchy’s dad. Forced to come up with creative ways to earn money to pay for the damages, the best friends enlist the help of Presley’s tech-savvy younger brother, Fisher (Mitchell Berg), to create an app called “Kid-DING” to connect with people looking for help with small jobs. With Munchy’s bossy older brother Jaget (Jacques Chevelle) making sure they keep up with the payments, the three friends must do any jobs that come their way–no matter how crazy they are.
LeBlanc is an actress and singer who first came to social prominence in her family’s YouTube channel, “Bratayley.” She has since amassed over 27 million followers across her own social media platforms, and can be seen starring in Brat’s hit YouTube series Chicken Girls and A Girl Named Jo, and the YouTube Red Originals series We Are Savvy. As a singer LeBlanc’s had six songs in the Top Ten iTunes Pop charts, and two Top 50 Billboard Chart hits. She recently won “Choice Music Web Star” at the 2019 Teen Choice Awards, “Muser of the Year” at the 2018 Shorty Awards, and is currently nominated for “Favorite Female Social Star” at the 2020 Kids’ Choice Awards. In 2019, LeBlanc joined the Nickelodeon family starring in Annie vs. Hayley, a digital competition show with her younger sister Hayley, and co-hosted Camp Nick alongside Bartels.
Bartels is a singer, actress and dancer who has made a name for herself both on camera and on the stage. Having written and arranged every song she’s released, she debuted her first EP titled “What Really Matters?” last year and released her most recent single “Gameboy” earlier this month. She’s currently on tour opening for pop rock band Echosmith across the U.S., and she went out on a European tour with English singing duo Max & Harvey in 2019. She has a following of almost 12 million across her social media platforms, as well as over 1.6 billion likes on TikTok. On screen, Bartels has played a recurring role Disney Channel’s Coop & Cami Ask the World and lead in the films To The Beat! and its’ upcoming sequel, To The Beat! Back 2 School. She can also be seen in episodes of Nickelodeon’s Nicky, Ricky, Dicky & Dawn, Showtime’s Kidding and CBS’s Criminal Minds: Beyond Borders.
John Beck & Ron Hart (Fuller House, Liv and Maddie) serve as executive producers and showrunners. Production of Side Hustle for Nickelodeon is overseen by Shauna Phelan, Senior Vice President, Live-Action Scripted Content. Omar Camacho serves as Nickelodeon’s Executive in Charge of Production for the series.