Mattel, BBC Studios Sign Multi-Year Global Bluey Licensing Partnership

Bluey and Mattel, well BBC Studios and Mattel sign a multi-brand global licensing partnership that will make fans of the show extremely happy as we get new products starting in the Fall of 2026. The collab will feature Bluey characters across Little People figures and playsets, Barbie dolls and accessories, Polly Pocket compact playsets, Hot Wheels vehicles, and UNO card games. In a little more detail we see that we will get Bluey, Bingo, Bandit, Chilli and more in the Little People line, Bluey and Bing in the Barbie Cutie Reveal line, as well as Bluey in Polly Pocket, Hot Wheels and UNO lines. We are really looking forward to the Little People characters as well as the unique take on UNO.

Mattel and BBC Studios Expand the World of Bluey Through Multi-Brand Global Licensing Partnership The first products from the collaboration arrive Fall 2026

Mattel, Inc., a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, and BBC Studios today announced a multi-year global licensing partnership that will bring Bluey to five of Mattel’s franchises. Fans around the world will be able to experience the beloved series through products from Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO beginning this fall.

Designed to celebrate the heart, humor, and creativity of Bluey, the collaboration combines the characters and stories of the hit series with the unique play experiences that fans have loved for generations. The collection will feature characters from Bluey across Little People figures and playsets, Barbie dolls and accessories, Polly Pocket compact playsets, Hot Wheels vehicles, and UNO card games.

Little People’s character lineup will include Bluey, Bingo, Bandit, Chilli and more, giving young fans new ways to recreate their favorite adventures through imaginative play. Barbie will feature Bluey and Bingo across the Barbie Cutie Reveal line, with dolls dressed as Bluey and Bingo characters, delivering excitement, surprise, and fun with every unboxing. Polly Pocket, Hot Wheels, and UNO will each offer their own unique take on the series.

Nick Karamanos, Head of Entertainment Partnerships at Mattel, said: “Bluey reminds us that the best play doesn’t require anything extraordinary, just creativity, laughter, and the people you love. That’s what makes this partnership a natural fit. We’re bringing Bluey, Bingo, and their family and friends to brands fans already know and love, inviting families to create new stories, adventures, and memories together.”

Suzy Raia, EVP, Global Consumer Products at BBC Studios, added: “Bluey has resonated with families around the world because it celebrates the creativity and connection that comes through play. Mattel’s portfolio of iconic brands makes them an ideal partner to extend that spirit through new and engaging play experiences.”

Created by Joe Brumm and produced by Ludo Studio, Bluey follows a lovable and inexhaustible blue heeler dog who lives with her mum, dad, and little sister, Bingo. Celebrated for its warmth, humor, and creative storytelling, the Emmy® Award-winning series has become a global phenomenon beloved by children and parents alike.