“The Smurfs” Continue Expanding Their World with New Mobile Game Adventure

As The Smurfs continue reaching new generations across film, television and consumer products, the beloved blue icons are adding another interactive destination for young fans to explore.

Outfit7 and Peyo Company have partnered to bring The Smurfs into Talking Tom & Friends: World, introducing an all-new themed experience inside the popular kids’ sandbox mobile game.

Available now, the collaboration invites players to step into a Smurf-inspired environment where they can meet familiar faces including Papa Smurf and Smurfette while unlocking themed outfits, accessories and interactive activities inspired by the classic franchise.

The crossover marks another step in The Smurfs’ continued expansion beyond traditional entertainment, introducing the characters through a platform centered on creativity, exploration and imaginative play.

“Many of us grew up with the Smurfs, which is part of what makes this collaboration so special,” said Tadeja Irmančnik, Brand Partnerships Lead at Outfit7. “The Smurfs are one of those rare brands that have successfully connected with multiple generations without losing what made them special in the first place. Through Talking Tom & Friends: World*, we’re able to bring those characters into a new type of experience and give kids another way to discover and interact with the world of the Smurfs.”*

Peyo Company echoed that excitement, noting that the collaboration offers both children and longtime fans another opportunity to enjoy adventures alongside Talking Tom and his friends.

The partnership also continues Outfit7’s growing strategy of introducing recognizable entertainment brands into Talking Tom & Friends: World, the company’s first game created specifically for younger audiences and designed around imaginative play, creativity and self-expression.

As legacy children’s franchises continue finding new life through interactive gaming experiences, The Smurfs once again prove that their timeless appeal extends far beyond the printed page and television screen, giving today’s young audiences yet another way to step into their iconic blue world.