Hot Wheels Gets a Creative Makeover With New Crayola Coloring Game

Hot Wheels has always been about putting kids behind the wheel of their own adventures. But the iconic toy brand’s newest game is trading the racetrack for something a little more colorful.

Mattel is bringing together two major names in childhood creativity as Hot Wheels teams up with Crayola for the all-new Hot Wheels Coloring Game.

And this time, designing the perfect ride is entirely up to kids.

Created in partnership with Red Games Co. and Crayola, the new mobile app combines the recognizable cars and larger-than-life vehicles of Hot Wheels with Crayola’s digital creative tools. Designed for kids ages 4 to 9, the experience gives younger fans another way to interact with the Hot Wheels world beyond traditional toys and racing games.

Instead of seeing how fast their favorite cars can go, kids can decide exactly what those cars should look like.

The app features hundreds of Hot Wheels coloring pages spanning everything from classic cars and street racers to monster trucks. Players can color, draw, trace and customize their creations using digital versions of familiar Crayola tools, including markers, paints, metallic finishes and different effects.

There are also activity-based challenges, adding a little more play to the experience beyond simply filling in a coloring page.

It is a rather natural combination for the two brands.

Hot Wheels has long encouraged kids to build their own worlds and stories around its massive collection of vehicles, while Crayola has spent generations giving kids the tools to bring whatever they can imagine to life. Putting the two together creates another outlet for that creativity — only now through a screen.

It also continues the larger push to give kids more ways to play with their favorite toy brands digitally without completely moving away from the creativity that made those toys popular in the first place.

For parents, the Hot Wheels Coloring Game is designed as a kid-safe, ad-free experience that younger players can explore independently.

Whether kids want to give a monster truck a completely unexpected makeover or create their own colorful take on a Hot Wheels racer, there are now hundreds of ways to put their own spin on the garage.

Hot Wheels Coloring Game is available now on the App Store and Google Play.