Hasbro Is Expanding Kids’ On-the-Go Entertainment Through New Kedoo Kids Partnership

Children’s entertainment has never been more accessible.

Whether families are watching at home, on a road trip or waiting for an appointment, today’s young viewers are discovering their favorite characters across more platforms than ever before. Now, Hasbro is making it even easier for children around the world to enjoy some of its biggest franchises through a new global partnership with Kedoo Kids.

The agreement brings several of Hasbro Entertainment’s most beloved series—including Peppa Pig, My Little Pony: Friendship Is Magic, PJ Masks, Transformers: Cyberverse and Ben & Holly’s Little Kingdom—to the Kedoo Kids YouTube network, expanding how families can enjoy these familiar stories wherever they choose to watch.

The content will be released through individual episodes, themed compilations and livestreams, with programming tailored to audiences across 34 markets and 19 languages. With Kedoo Kids reaching more than one billion monthly views each month, the partnership opens the door for even more children to discover—or rediscover—these iconic characters.

The announcement also reflects a broader shift throughout children’s entertainment. While television continues to play an important role, digital platforms have become an increasingly significant destination for families looking for trusted, high-quality programming that fits into busy everyday routines. Whether it’s a quick episode before school, entertainment during travel or a favorite bedtime watch on the go, streaming and digital video are giving families greater flexibility than ever before.

For Hasbro, the partnership represents another step in expanding its entertainment ecosystem beyond traditional television. As the company continues investing in music, publishing, digital experiences and original content, making its franchises more widely available ensures beloved characters remain part of children’s everyday lives wherever they happen to be.

It is also another reminder that children’s entertainment is no longer confined to one screen or one schedule. Instead, today’s biggest franchises are meeting young audiences wherever they are, making it easier than ever for families to bring trusted stories, familiar characters and imaginative adventures along for the journey.

Through this new collaboration, favorites like Peppa Pig, My Little Pony: Friendship Is Magic, PJ Masks, Transformers: Cyberverse and Ben & Holly’s Little Kingdom are set to reach even more families around the globe, continuing the ongoing evolution of children’s entertainment in an increasingly connected world.