Formula 1 Is Bringing More Young Fans To The Starting Line Through New Publishing Partnership

For generations, books have been one of the first places children discovered new passions.

Whether it was learning about dinosaurs, exploring space or diving deeper into a favorite television series, books have long helped transform curiosity into lifelong interests. Now, as children’s publishing continues experiencing an exciting resurgence, Formula 1 is giving young racing fans an entirely new reason to turn the page.

DK and Formula 1 have officially announced a new multi-year global publishing partnership, introducing a collection of family-friendly books designed to entertain, educate and inspire readers of all ages while bringing the excitement of the world’s fastest motorsport beyond the racetrack.

Launching this November, the first wave of titles has been created with younger readers and families in mind. The lineup includes The Official F1 Quiz Book, featuring more than 2,000 questions for fans to enjoy together, alongside The Official F1 Activity Book and The Official F1 Colouring Book, giving children fun, creative ways to explore the sport away from the television screen.

The partnership also reflects a growing movement throughout children’s entertainment. As more franchises continue expanding into publishing, books are becoming an increasingly important way for young fans to connect with the characters, hobbies and interests they already love. Rather than replacing screen time, these titles encourage children to keep exploring those worlds through reading, creativity and hands-on activities.

In many ways, it feels like a welcome return to an era when bookstore shelves were filled with activity books, trivia collections, coloring books and behind-the-scenes guides inspired by children’s favorite brands. Those books didn’t simply extend the experience—they often sparked new interests, encouraged reluctant readers and turned hobbies into lifelong passions.

For Formula 1, the timing couldn’t be better. As the sport continues welcoming a new generation of younger fans from around the world, publishing offers another way to introduce children to its legendary drivers, remarkable history and unforgettable moments while encouraging learning through play and discovery.

Whether testing racing knowledge, completing activities or simply adding a splash of color to the world’s fastest cars, these new books demonstrate that the finish line isn’t the only place where the excitement of Formula 1 can continue.

The first collection of officially licensed Formula 1 books from DK arrives this November, with additional titles planned as part of the ongoing publishing partnership.