Disney Store Elevates the Fan Experience at D23 With Exclusive Collections and Artist Meet-and-Greets

Shopping has become just as much a part of the Disney fan experience as the panels, announcements and exclusive reveals.

As thousands of fans prepare to gather for D23: The Ultimate Disney Fan Event, Disney Store is transforming its show floor presence into an immersive destination of its own. Blending exclusive merchandise, interactive experiences, artist meet-and-greets and previews of upcoming collections, the retailer is giving attendees another way to celebrate the stories and characters they love throughout Disney’s biggest fan celebration.

Among this year’s highlights is a first-to-market Disney x Formula 1 capsule collection featuring premium jackets inspired by Mickey Mouse and friends, while the popular Blooms by Disney plush line will bloom into an immersive flower shop display inspired by its Hong Kong Disneyland origins. Fans can also get an exclusive first look at an upcoming collaboration between Peter Pan and British accessories brand Skinnydip London, showcasing apparel and accessories inspired by Peter Pan, Tinker Bell and the Lost Boys before the collection officially launches.

Disney Store will also debut an exclusive plush assortment inspired by D23’s signature color palette, featuring beloved characters from Mickey & Friends and Winnie the Pooh. While many of these items will be available to purchase during the event, the Peter Pan collaboration will serve as a special preview, giving attendees an early glimpse of what’s on the horizon.

The experience goes well beyond traditional shopping. Rather than carrying purchases around the convention, guests can simply scan QR codes throughout the booth to order select Blooms by Disney items, Disney Store-exclusive plush and Disney x Formula 1 merchandise directly through DisneyStore.com for home delivery.

Fans will also have opportunities to meet the artists behind Disney’s merchandise through sketch sessions, signings and meet-and-greets taking place throughout the event. Registration for these experiences opens through the D23 app ahead of the convention, giving attendees another chance to connect with the creative talent helping bring Disney stories to life beyond film and television.

Additional interactive attractions include a life-size claw machine designed for memorable photo opportunities, limited-release tote bags and collectible stickers featuring original Disney Artist illustrations, along with a special giveaway for a Disney Store-branded tote featuring artwork created live during the event by a Disney Fine Arts artist.

The expanded presence reflects how Disney Store continues evolving beyond being simply a place to purchase products. At events like D23, shopping has become another form of storytelling, where merchandise, artist interactions and immersive displays work together to celebrate Disney’s creativity while giving fans exclusive experiences they can’t find anywhere else.

For those unable to attend D23: The Ultimate Disney Fan Event, select merchandise from both the D23 Marketplace and the Disney Store booth will later become available online during Disney Store Ecommerce Day on August 17, giving even more fans the opportunity to bring home a piece of Disney’s biggest fan celebration.