Disney and Kraft Heinz Bring Household Favorites to the Parks in Landmark Alliance

The magic of Disney is about to meet one of the most recognizable names in kitchens around the world.

From family dinners at home to vacations inside Disney Parks, food has increasingly become another way for fans to connect with the stories and characters they love. Now, The Walt Disney Company and The Kraft Heinz Company are taking that idea even further through a landmark, long-term strategic alliance that brings together two household staples across food, entertainment and immersive experiences.

Designed to span Disney Parks, Disney Cruise Line, media platforms and live events, the multi-year collaboration aims to create new ways for families to experience both companies’ iconic brands. Whether enjoying a meal on Main Street, U.S.A., exploring Star Wars: Galaxy’s Edge or watching Disney favorites at home, the partnership looks to blend familiar flavors with the storytelling that has defined Disney for generations.

As part of the alliance, ten Kraft Heinz brands—including HEINZ, Philadelphia and Kraft Mac & Cheese—will become part of Disney experiences across North America. Guests visiting Walt Disney World Resort, Disneyland Resort and Disney Cruise Line can look forward to new menu offerings, themed dining experiences and product innovations inspired by Disney’s extensive library of beloved stories and franchises.

The collaboration extends beyond the dinner table as well. New HEINZ condiment stations and custom-designed serving equipment will begin appearing throughout Disney Parks, while fans attending D23: The Ultimate Disney Fan Event this August will have the opportunity to sample new sauces from the HEINZ Sauce Vault as part of the partnership’s official launch.

Rather than focusing on a single limited-time promotion, the agreement represents one of Disney’s broadest food collaborations to date. In addition to new culinary offerings throughout its destinations, the alliance also includes integrated marketing campaigns, digital content and storytelling opportunities across Disney’s studios and streaming platforms, creating new ways for families to interact with both brands long after returning home from vacation.

The partnership also reflects a growing trend across the entertainment industry, where food is becoming an increasingly important extension of storytelling. From themed restaurants and specialty treats to interactive dining experiences, meals have evolved into another way for families to immerse themselves in the worlds they love. Disney has continued expanding those experiences throughout its parks and cruises, and this newest collaboration further builds upon that philosophy by bringing everyday household favorites into some of its most recognizable destinations.

For Kraft Heinz, the alliance represents an opportunity to connect with families in the places where memories are made, while Disney continues expanding how its stories reach guests beyond attractions and entertainment. Together, the two companies are creating experiences that stretch from the kitchen table to the parks, cruises and fan events, reinforcing how food can become just as memorable a part of a family’s Disney adventure as the attractions themselves.

The alliance officially launches this summer, with activations rolling out across Disney’s North American parks, resorts, Disney Cruise Line and media platforms throughout the year. Fans can also expect additional surprises during D23: The Ultimate Disney Fan Event from August 14–16, offering an early look at what this new collaboration has in store.