“Bluey” Continues Its Global Expansion With Tonies Screen-Free Audio Collection

Bluey continues proving that its adventures are no longer confined to the television screen.

As one of the world’s biggest preschool brands continues expanding across nearly every corner of children’s entertainment, the beloved Heeler family is now stepping into the rapidly growing world of screen-free audio through a new partnership between BBC Studios and tonies.

The collaboration brings Bluey to the Toniebox for the very first time, giving families another way to enjoy the award-winning preschool series through stories, music and interactive play designed to spark imagination without the use of screens.

Leading the collection are collectible Tonie figures featuring Bluey, Bingo and Muffin, each unlocking audio adventures when placed atop the Toniebox player. Alongside the character collection, families can also experience an all-new Bluey Tonieplay title featuring more than 100 interactive moments inspired by favorite episodes, including games such as Keepy Uppy, Dance Mode and Magic Xylophone.

The partnership also introduces Bluey-themed accessories, including Toniebox sleeves and carrying cases, allowing young fans to take their favorite stories and characters wherever childhood adventures may lead.

While the collection expands tonies’ growing portfolio of family entertainment brands, it also represents another milestone in Bluey’s remarkable evolution from hit television series into one of today’s most influential preschool franchises.

Over the past several years, Bluey has steadily grown beyond television through books, toys, live stage productions, consumer products, digital games, theme park experiences, LEGO sets and family attractions around the world. Each new expansion has allowed children to engage with Bluey and her family in new ways while remaining rooted in the imaginative storytelling and family values that helped make the series a global phenomenon.

The addition of Tonies continues that strategy by bringing Bluey’s playful world into one of the fastest-growing categories in children’s entertainment. Rather than encouraging more screen time, the partnership gives young listeners the opportunity to explore the Heeler family’s adventures through audio storytelling and imaginative play, encouraging creativity while supporting independent listening experiences.

For tonies, the collaboration adds another of the world’s most recognizable preschool properties to its expanding platform. For Bluey, it further demonstrates the franchise’s ability to grow across multiple forms of entertainment while remaining a trusted companion for families around the globe.

Available exclusively through Target, the new collection arrives as demand for Bluey continues showing little sign of slowing. Whether families are watching episodes, building with LEGO, attending live experiences or now listening through the Toniebox, the Bluey universe continues finding meaningful new ways to become part of everyday childhood.

As the franchise’s global footprint continues expanding, the arrival of Bluey on Tonies is another reminder that one of preschool entertainment’s biggest success stories is no longer simply a television show—it has become a family entertainment brand that continues meeting children wherever they choose to play, learn and imagine.