Hasbro Unveils Exciting New Developments Of Global Properties

This year at the Las Vegas Licensing Expo, Hasbro arrived with one mission made crystal clear — these brands are not simply surviving off nostalgia. They are evolving into lifestyle forces designed to live far beyond the toy aisle. From consumer products and immersive attractions to publishing, music, apparel, and family entertainment, Hasbro showcased an aggressive expansion strategy centered around some of the most recognizable franchises in entertainment history.

And honestly, the scale of what is happening here is difficult to ignore.

At the center of much of the showcase was My Little Pony, which continues proving that the franchise still carries major global power decades after first arriving onto the scene. One of the largest pushes came through MINISO, which launched a 2026 Chinese New Year collection featuring My Little Pony plush and accessories now rolling out across more than 1,000 stores worldwide. That alone showcases the sheer level of confidence retail partners still have in the brand’s ability to connect with consumers internationally.

But what makes this current era especially fascinating is how Hasbro is no longer limiting these franchises to expected categories.

The company is actively positioning brands like My Little Pony inside creator culture, crafting spaces, fashion, music, and lifestyle identity. The partnership with The Woobles transforms the franchise into a hands-on crochet experience aimed directly at hobbyist and creator audiences, while DJ Pon-3’s expanding “Neigh-Pop” music initiative pushes the brand deeper into digital music culture with remixed fan-favorite songs including Awesome As I Want To Be.

That wider expansion strategy could be seen across nearly every major Hasbro property showcased during the expo.

Peppa Pig continues evolving into an all-encompassing preschool lifestyle brand through new arts and crafts partnerships, oral care products, apparel collections, publishing initiatives, and large-scale theme park activations in both Florida and Texas. These are not isolated collaborations either. They are carefully layered touchpoints designed to keep younger audiences continuously engaged with the brand across their daily lives.

Meanwhile, Transformers continues demonstrating the kind of longevity most franchises can only dream of reaching. Between the upcoming immersive attraction in Brazil and the continued celebration surrounding The Transformers: The Movie, Hasbro is leaning heavily into the emotional attachment longtime fans still have toward the franchise while simultaneously finding ways to modernize how audiences interact with it.

But arguably one of the most aggressive expansions belongs to Dungeons & Dragons.

What was once viewed primarily as a tabletop gaming property has now fully transformed into a sprawling entertainment ecosystem. Licensing Expo alone saw collaborations spanning collectibles, terrain kits, dice collections, publishing, cookbooks, coloring books, lifestyle accessories, soaps, backpacks, beverages, and more.

And much of that momentum clearly stems from the continued cultural impact of Baldur’s Gate 3.

Hasbro understands that audiences no longer simply want to consume these worlds passively. Fans want to wear them, build them, listen to them, experience them physically, and integrate them into their everyday identity. That philosophy could be felt throughout nearly every announcement revealed during the showcase.

Even Monopoly continues evolving beyond expectations. Whether through immersive international experiences, a luxury steakhouse concept, or a new Hip Hop-focused collaboration with Mass Appeal, Hasbro is continuing to experiment with how legacy brands can exist within modern culture without losing the core identity that made them iconic in the first place.

More than anything, Licensing Expo 2026 showcased a company that clearly understands modern entertainment is no longer confined to one medium. The future of successful franchises is not simply television, film, or toys anymore. It is ecosystems. And Hasbro is aggressively building interconnected ecosystems around brands that already carry decades of emotional connection with audiences around the world.