Bratz Kicks Off 25th Anniversary Year Celebration

The girls with a passion for fashion are gearing up to strut into a major milestone as Bratz celebrates twenty-five years of being fashion icons.

What began as a doll range in 2001 has transformed into a multigenerational global lifestyle brand beloved by fans across the globe. From high-fashion dolls and music to movies, major collaborations, digital experiences and so much more, Bratz has continued to shape culture with its bold sense of style and unapologetic personality.

And if you thought the last two decades were filled with passion for fashion, that is nothing compared to what this year-long celebration has planned.

With a focus on self-expression, individuality and trendsetting style across fashion, music and culture, Bratz is taking things to the next level. The silver anniversary will include more product launches than the brand has seen in over a decade, along with partnerships with top designers, celebrities and beloved entertainment properties.

The celebration will also introduce the all-new Bratz Chatz podcast, a weekly show hosted by Sasha, Jade, Cloe and Yasmin. Launching later this year, the podcast will feature iconic guests and tastemakers as the Bratz girls dive into conversations across fashion, music, culture and beyond.

For collectors, the anniversary is bringing plenty to look forward to. The 25th Bratzaversary Doll, launching May 21 on Bratz.com, introduces Gaia, a new goddess of fashion with a chrome-clad look, fiery red hair and a special anniversary charm. Fans can also expect the Stylin’ Birthdayz Dolls, reimagined versions of the original 2001 core four, and the return of Bratziez Bling Seriez with new blind-box plush bag charms and rare chase collectibles.

Bratz is also stepping further into high fashion with couture-inspired collaborations that will dress the core dolls in looks from major designer names. These releases continue the brand’s long-standing connection to fearless fashion, where style is not just worn — it is owned.

Beyond the doll aisle, Bratz will continue expanding through apparel, accessories, digital partnerships and lifestyle collaborations. Recent partnerships like The Oodie x Bratz and ZEPETO x Bratz have already brought the brand’s signature bratitude into real-world comfort and virtual fashion, with even more licensed product announcements on the way.

Music is also part of the celebration, with the Bratz Angelz Deluxe Album arriving later this year. Following the release of the long-awaited Bratz Angelz album, the deluxe edition will include two new songs and music videos for fans to play on repeat.

As Bratz looks ahead to its next chapter, the brand continues to push creative boundaries while championing individuality, confidence and self-expression. The 25th anniversary is not just a celebration of where Bratz has been, but a reminder of how strongly the brand continues to influence fashion, entertainment and fan culture.

Be sure to follow Bratz on social media and visit Bratz.com for the latest product launches, announcements and anniversary surprises.