The Magic of Crafting With My Little Pony and The Woobles Team Up

Fans of Hasbro’s My Little Pony: Friendship is Magic have a new way to engage with the franchise—this time through a more hands-on, creative lens.

As craft culture continues to grow across younger audiences and collectors alike, The Woobles is bringing its signature beginner-friendly crochet kits to Ponyville with a new collaboration inspired by the series.

The collection features three of the franchise’s most recognizable characters—Twilight Sparkle, Rainbow Dash, and Applejack—each recreated as small-scale crochet projects. Designed with accessibility in mind, the kits include The Woobles’ Easy Peasy Yarn, step-by-step video tutorials, and character-specific details like Cutie Marks and themed hooks.

Individual kits are available for $40, while the Welcome to Ponyville Bundle packages all three characters together for $120.

More than just a collectible, the collaboration taps into the growing demand for interactive fandom experiences—giving fans the chance to create, rather than simply collect. For those curious about crochet, or longtime viewers looking for a new way to connect with the series, it’s a well-timed and approachable entry point into the hobby.