New PLAY-DOH Barbie Playsets

Get ready for a Barbie and PLAY-DOH together for a collaboaration that features Barbie dolls, PLAY-DOH compound, special pattern molds, DOH sheets, accessories packs and much more. The start of the collaboartion features all sorts of playsets with some avialable now exclusive at Target and comeing to other reatairlers in August. Kids will be able to bring their fashion imagination to life as they make all sorts of colorful fashion items for Barbie and friends.

Stylish New PLAY-DOH Barbie Playsets NOW AVAILABLE

PLAY-DOH BARBIE DESIGNER FASHION SHOW
(HASBRO | Ages 5 years & up | Available now at Target, available at most retailers in August 2025)

Imaginative play hits the runway with the PLAY-DOH Barbie Designer Fashion Show playset! As the highlight of this exciting new brand collaboration, this PLAY-DOH Barbie set has so many fun ways to create fabulous DOH-ified fashions! PLAY-DOH: Kids Can Dream It, Design It, and create custom DOH-ified fashions using a new format of PLAY-DOH compound and special fashion-making tools. The Designer Fashion Show includes a 2-in-1 runway and designer studio playset, fashion-making tools like the ruffle maker and faux fur roller, and PLAY-DOH Pattern Sheets with chic designs that look just like fabric, except they’re PLAY-DOH compound! Kids can even mold a Barbie doll’s hair out of PLAY-DOH compound for a cute and customizable hairstyle. Complete the look with fun fashion accessories like bows and shoes, then show off her style on the spinning display stand!

PLAY-DOH BARBIE GARDEN PARTY
(Hasbro | Ages 5 & up | Available exclusively on Amazon starting 6/1)

Celebrate springtime styles with the PLAY-DOH Barbie Garden Party set! It’s easy and fun to make fashion looks for your Barbie doll out of PLAY-DOH compound with this arts and crafts kit. Just place the doll on the stand, use the brand new PLAY-DOH Pattern sheet to cut a skirt and top out of of PLAY-DOH compound, and DREAM IT, DESIGN IT to dress her up in the most creative ways imaginable. This set also comes with a special lace roller tool so kids can add decorative PLAY-DOH compound detail to their doll’s look. Kids can even create PLAY-DOH hair styles for their doll using the included hair mold tools. Add plastic Barbie doll accessories like a hat and shoes to complete her look. Keep the imaginative play going with three cans of PLAY-DOH modeling compound to add even more details. Perfect as a fabulously fashionable gift for kids who love Barbie playsets and PLAY-DOH toys!

PLAY-DOH BARBIE DESIGNER DOLL ASSORTMENT
(HASBRO | Ages 5 years & up | Available now at Target, available at most retailers in August 2025)

Create super cute DOH-ified fashion looks with the PLAY-DOH Barbie Designer dolls! It’s easy and fun to cut, mold, stamp and create looks for Barbie out of PLAY-DOH compound… whatever girls can dream up, they can design! Simply place the doll on the stand, use the Play-Doh Pattern Sheet and special fashion-making tool to create Barbie doll outfits out of PLAY-DOH compound, and dress her up in the most creative ways imaginable. Kids can create a Barbie signature look or dream up a look on their own. Each doll comes with their own PLAY-DOH tool, like the fringe roller or hair extension mold. Keep the imaginative play going with the included cans of PLAY-DOH compound to add even more details and remake different fun looks. This set makes a fabulous, fashionable, and imaginative gift for kids who love Barbie playsets and PLAY-DOH toys!
• PLAY-DOH BARBIE RUFFLES AND BOWS SET: Add ruffles to any outfit by pressing PLAY-DOH compound through the ruffle maker tool, which comes with 2 attachments for different styles, and give Barbie a super cute updo with the Play-Doh hairstyle mold.
• PLAY-DOH BARBIE FASHIONISTA RUFFLES SET: Press PLAY-DOH compound through the ruffle maker tool to add two different kinds of ruffles to any outfit. Two Play-Doh hair molds give Barbie a lovely low bun with a braid extension.
• PLAY-DOH BARBIE FLORALS AND FRINGE SET: Add fabulous fringe to any outfit by flattening PLAY-DOH compound and rolling the fringe tool across it. Cowgirl hat and boot accessories give Barbie Western flair, and the PLAY-DOH hair mold gives her a super cute wavy hairstyle.
• PLAY-DOH BARBIE HEARTS AND HAIR SET: Use two PLAY-DOH hairstyle molds to give Barbie an adorable bob or add length with extensions, while the other PLAY-DOH tools and Barbie doll accessories make cute skirts and dresses decorated with bows, hearts, and even a Barbie logo.

PLAY-DOH BARBIE DESIGNER PATTERN PACKS ASSORTMENT  
(HASBRO | Ages 5 years & up | Available now at Target, available at most retailers in August 2025)

Create even more fabulous DOH-ified PLAY-DOH Barbie fashions with a PLAY-DOH Barbie Designer Pattern Pack! This compound and accessory set is a perfect add-on purchase to any PLAY-DOH Barbie playset. The PLAY-DOH Pattern Sheets are brand new and specially designed for this PLAY-DOH Fashion play pattern. They look like fabric, come in fun colors and designs, and are made from PLAY-DOH compound allowing kids to design their own fashionable looks for their dolls. Customize and plus up your looks with the variety of plastic accessories included in each set. This PLAY-DOH pack is the perfect way to spark imagination and inspire kids’ imaginative fashion design!
• PLAY-DOH BARBIE FLOWERS AND FLORALS ACCESSORY PACK: Add floral patterns and details to any PLAY-DOH Barbie outfit with four PLAY-DOH Pattern Sheets and a variety of stampers that make PLAY-DOH flowers. Includes 3 flower stampers, double-sided stamper, 1 pair of shoes, necklace, sunglasses, purse, and 4 PLAY-DOH Pattern Sheets.
• PLAY-DOH BARBIE SPARKLES AND GEMS ACCESSORY PACK: Glamourize any PLAY-DOH Barbie outfit with four PLAY-DOH Pattern Sheets and accessories that make hearts, bows, gems, and even a Barbie logo. Includes gem stamper, bow stamper, double-sided stamper, Barbie logo stamper, 1 pair of shoes, belt, sunglasses, purse, and 4 PLAY-DOH Pattern Sheets
• PLAY-DOH BARBIE PEARLS AND BOWS ACCESSORY PACK: Add oh-so-many bows to any PLAY-DOH Barbie outfit with three different stampers to a big bow, double bow or little bows along with adorable Barbie accessories like shoes, glasses, a purse, and a belt. Includes 2 bow stampers, double-sided stamper, flower stamper, 1 pair of shoes, belt, glasses, purse, and 4 PLAY-DOH Pattern Sheets.