The Loveable Purple Dinosaur Barney Is Back!

Barney is back! Barney’s World will start streaming on Max, starting on October 14th, and also on Cartoon Network a few days later. You will also be able to catch some of the episodes on YouTube as well, but today is about the re-imagining of the classic “I Love You, You Love Me” into “I Love You, I Love Me Too,” which you can watch below. The catchy song from Barney is here to give a positive influence on the young audience of the show, and we have already found it stuck in our head as we sing along.

Barney’s World will give a whole new generation access to such a great character in this revival of the show. Preschoolers and their families should be excited to bond over their love of the purple dinosaur, and we look forward to seeing all the new toys and products that come along with the new show.

Mattel Television Studios Debuts Animated Music Video for ‘I Love You (I Love Me Too)’, Reveals New Images from Barney’s World The loveable purple dinosaur returns for super-dee-duper adventures October 14 on Max; first episode debuts early on Barney’s YouTube channel October 11, Content will also broadcast on Cartoon Network in the US, Cartoonito in EMEA and APAC, and Discovery Kids in LATAM

EL SEGUNDO, Calif., September 16, 2024– Mattel, Inc. (NASDAQ: MAT) today debuted a new animated video and re-imagined lyrics for Barney’s classic “I Love You” song alongside new images from the upcoming series, Barney’s World. Consisting of 52 11-minute episodes, Barney’s World will begin streaming on Max October 14, followed by a linear premiere on Cartoon Network starting Friday, October 18. The series also launches on Cartoonito in EMEA and APAC, and Discovery Kids in LATAM. Select episodes of Barney’s World will be available on YouTube, where the first episode will debut early on October 11 in specific countries.

Today’s release features updated lyrics from the classic “I Love You, You Love Me” to “I Love You, I Love Me Too,” emphasizing to young audiences that loving oneself is just as important as loving others. Growing up comes with its challenges, and with Barney’s World, Mattel is striving to instill impactful messages of self-love and self-esteem among young audiences.

“The goal of Mattel Television Studios is to develop and distribute episodic and long-form content that expands Mattel’s characters and storylines across linear and streaming platforms worldwide,” said Josh Silverman, Chief Franchise Officer, Mattel. “Barney nurtures the power of love in all of us, and we are thrilled to bring him back to fans all around the world. We hope this modern revival leaves an impression on young audiences, imparting lessons that will positively influence them as they grow up.”

“We are thrilled to partner with Mattel to bring a fresh, imaginative new take on Barney that resonates with today’s preschoolers and their families around the world,” said Vanessa Brookman, General Manager Kids, Global Streaming and International Networks, Warner Bros. Discovery. “This new animated series aims to blend nostalgia with modern storytelling, ensuring that the world’s beloved purple dinosaur continues to inspire, educate, and delight young audiences.”

While Barney’s World was developed for preschoolers, viewers of all ages will feel the nostalgia that comes with knowing Barney and his friends. The parents of today, many of whom grew up with the lovable dinosaur, can now create memories with their own children as they together experience a new take on the original they once loved.

Barney’s World is co-produced by Mattel Television Studios and Corus Entertainment’s Nelvana. It is executive produced by Michelle Mendelovitz and Josh Silverman for Mattel and by Athena Georgaklis, Doug Murphy, Mellany Welsh, and Pam Westman for Nelvana.

Follow Barney on social media for more exciting updates @barneythedinosaur on TikTok and IG, @Barney on YouTube.