Furby Wuz Here From Hasbro In New York City

Furby has been back for a year now as it returned to the delight of everyone, and now Hasbro is leading a ‘Furby Wuz Here’ campaign to help celebrate. In New York City there will be a hunt for mischievous moments and “furbified” objects as giant Furby footprints left in wet cement, paint and glitter in Herald Square Plaza, Flatiron Plaza and Astor Place and furry objects like benches, newspaper stands, lampposts and bicycles throughout Midtown and Nolita. The Furby takeover is such a great idea to celebrate this wonderful toy to a new generation.

Hasbro, Inc., a leading toy and game company, announced today the launch of ‘Furby Wuz Here,’ an immersive campaign and activation invading New York City. Celebrating one year since the iconic toy’s return, the activation invites consumers to experience the world of Furby, featuring a delightful hunt for mischievous moments and “furbified” objects across the city.

Starting today, these moments will appear in the form of giant Furby footprints left in wet cement, paint and glitter in Herald Square Plaza, Flatiron Plaza and Astor Place, and furry objects like benches, newspaper stands, lampposts and bicycles throughout Midtown and Nolita. Additionally, Furby fans can make a reservation via Eventbrite to visit an immersive Furby-themed space at 21 Spring Street on July 14. Featuring nostalgic 90s memorabilia reminiscent of the original Furby launch in 1998, the fur-covered pop-up offers fans a unique set for social content. As consumers stumble across these Furby-themed moments this week, they can share their finds on social media tagging #FurbyWuzHere.

“After reintroducing Furby last year, 25 years after the toy’s initial, craze-inducing launch, we were thrilled to see the same level of excitement for the return of our iconic furry friend,” says Kim Boyd, President, Global Brands & Franchise Management at Hasbro. “In celebration of this generation of Furby’s first birthday, we’re continuing the craze with a Furby takeover in New York City, and a new wave of colors for Furblets, our miniature besties. This is just the beginning for Furby, and we look forward to expanding this incredible brand.”

The Furby takeover in New York City offers consumers a one-of-a-kind immersive experience with a map outlining all the places Furby has made mischief. ‘Furby Wuz Here’ marks the continuation of the cute, cool, and weird interactive moments Furby has brought to fans since 1998. Furby interactive toys are available for purchase now on Amazon.