Mini Beans and Golden Eggs From Build-A-Bear

Just in time for Easter, Build-A-Bear Workshop is releasing Mini Beans and Golden Eggs, along with appearances by Pawlette the Bunny at select Workshop (check your local store) locations for the holiday. The Golden Eggs will contain one mini plug and should make for a fun addition to an egg hunt for four mystery characters. The Mini Beans give us that Beanie Baby feel, but with fun characters, and some of them even have a larger matching plush in a Gift Set. The Mini Beans are a fan favorite and they are back to celebrate the holiday.

Build-A-Bear Workshop, the experiential branded retail company known for celebrating moments and creating endearing memories, today announces that their hit new plush collection, Mini Beans, are now back in stock in all Workshops across the country just in time to complete last minute Easter Baskets. In honor of the holiday, children can also visit with the beloved Build-A-Bear costumed character, Pawlette the Bunny, at select Workshop locations on Easter Saturday. Guests are invited to check their local Build-A-Bear Workshop for details on these special appearances.

The new Mini Beans collection was recently launched and immediately became a “fan favorite” due to their adorable hand-held size and wide selection, inspired by many of Build-A-Bear’s classic furry friends over the years. As styles started selling out, the company reacted to the strong interest in the collection by quickly replenishing the stores, including some of the special limited-edition items. The Mini Beans line ranges from traditional teddy bears to trend animals like the popular longhorn to the petite version of Pawlette the Bunny, which are all back in time to celebrate Easter, and the perfect size to fill the perfect basket.

Build-A-Bear has been a staple of Easter celebrations for over 25 years as families enjoy the tradition of making a special seasonal memory by creating a new furry friend from a fresh spring-inspired collection of plush animals and outfits or taking photos with Pawlette the Bunny. This year, the company is also offering special characterized plush Easter baskets ready to be filled with an assortment of Build-A-Bear favorites.

“Build-A-Bear Workshop is known for celebrations and memory making, from birthdays to holidays, and we work hard to deliver on our mission of ‘adding a little more heart to life,’ to guests during these special moments,” said Sharon Price John, President and CEO of Build-A-Bear Workshop. “Traditions and family experiences like Easter Baskets and visiting the Bunny are an important part of childhood and we are delighted to be a part of those moments with our fans. We are also excited that the reception of Mini Beans has been so positive and that we were able to get these tiny furry friends back into all of our stores just in time for the holiday!”
EGG-CELLENT SURPRISE FOR THE EGG HUNT

This season Build-A-Bear is offering new egg-citing Golden Eggs to take this year’s Easter egg hunt up a notch. Each egg contains one mini plush perfect for adding an extra element of fun to a family’s egg hunt. Discover what’s hiding in these mystery Golden Eggs and collect all four unique mystery plushes.