Peppa Pig is taking over with a new Peppa Pig Podcast that is the creation of a collaboration of Hasbro and Audible. There are not a lot of details on the podcast at this point, but more Peppa Pig content that is also easily accessible for trips is always a good thing as the show prepares for a big anniversary in 2024 as it goes into year 20, as the show first aired in 2004.
Now with a Peppa Pig Theme Park in Florida and another to open in Texas it makes sense to expand the brand even more. The kids can’t get enough of the Peppa Pig show as well as the toys that go along with it. The Peppa Pig Podcast will be another welcome addition.
Hasbro Signs Podcasting Deal with Audible to Develop First-Ever Peppa Pig Podcast
Hasbro, a toy and game company, today announced a collaboration with Audible, a leading creator and provider of premium audio storytelling, to develop and produce the first-ever Peppa Pig podcast content.
As the iconic animated show prepares for its 20th anniversary in 2024, Hasbro and Audible plan to bring Peppa and her diverse playgroup to new platforms with rich storytelling for all family listening occasions. More details on the podcast and where to listen will be announced later this year.
“We’re delighted to work with Hasbro to expand our family listening content with one of the most popular and impactful brands, Peppa Pig.” Said Aurelie de Troyer, Head of Content UK and Canada at Audible. “With nearly 20 years of exceptional storytelling for families, we’re in a unique position to develop something very special with the incredible team at Hasbro and expand Peppa’s world into the audio space.”
“Peppa is a first best friend for millions of preschoolers around the world, inspiring them to jump in to every first adventure with confidence and curiosity. We can’t wait to bring her inimitable storytelling to the medium of podcasting for the first time,” said Esra Cafer, Senior Vice President of Global Brand Management at eOne Hasbro. “With the expertise of our friends at Audible, and guided by our Blueprint 2.0 strategy, Peppa’s podcast content is poised to deliver storytelling with heart and humor to our multi-generational audience, whenever and wherever they choose.”
Peppa Pig is a British preschool animated television series that has been airing for almost 20 years, across nine seasons in over 180 territories as of 2023. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving them the confidence to treat every first step as a new adventure, from the everyday to the epic.