Lizzy Capri is someone our audience should be very familiar with, so when we had the opportunity to speak with her we knew everyone would be intrigued by her story. There is a lot of great information in there about social media and Lizzy so make sure to read about it all below.
Lizzy Capri is the co-founder of TEAM RAR, one of the most successful YouTube mega-groups of all time. In just 2 years, Lizzy has managed to use her skills, ingenuity and intellect to amass nearly 7 million followers and over a BILLION Views across her social media platforms. More interestingly though, is that Capri has seemingly cracked the code on influencing and now works on developing other creators like Carter Sharer (8MM+), Ryan Prunty (1MM+), Stove’s Kitchen (2MM+) and even her dog Milli Capri (Who has over one million subscribers. She is a dog.)
BSCKids: Lizzy, tell us a bit about your YouTube channel and how you came to be a YouTube creator?
Lizzy Capri: My YouTube channel is all about having fun and being creative! I post a variety of content ranging from my day to day life, to epic challenges and awesome surprises for my friends. Ever since I was in middle school, I was captivated by YouTube and it’s original content creators. It was always something on my radar but becoming a YouTuber didn’t cross my mind, until Carter [Sharer] introduced me to it. At the time, I was working as a technical writer in San Francisco, but I would travel back and forth to Virginia to help work on their channels anytime I could. I jokingly agreed to quit my job and go full time if their channel hit one million subscribers, but that happened way sooner than I thought. So I kept my promise and moved to Virginia to be full time. I started off helping out on the backend by creating a business structure for the merch store which included marketing, product design, and customer service while also streamlining day to day production. I started to be featured in the videos and although it was awkward to be on camera at first, I quickly got the hang of it. When I started my own channel, I continued to put in the long hours and hard work. I’d stay up late to film or edit and come up with new ideas. Don’t let hard work and late nights get in the way of pursuing your passions because in the end it will be worth it and I have no regrets.
You have amassed a large following, was there one specific event that helped out those numbers?
I don’t think there was one specific event that helped me grow, but it definitely helped working on, developing and appearing on 2 major channels. My channel growth wasn’t explosive from just one viral video, it was a more steady and gradual climb. I believe the type of content I was creating, my posting schedule and my dedication to the channel really helped me with my rapid growth on YouTube. I would post consistently and would study YouTube and try to find fun trends and tailor it to my channel so that it would be fun and exciting for me and our viewers.
What are some of your favorite YouTube channels?
I really enjoy watching dog content on YouTube since it’s always so wholesome and cute. There’s one channel called Tucker Budzyn and it’s a super cute golden retriever that just tries new things and reviews food. I also like watching Mr. Beast’s videos because his content is larger than life and very interesting.
What is your favorite video that you have done and why?
My favorite video I’ve filmed so far is the one where I transformed into a grandma for the day. We hired a makeup artist to add prosthetics and even got me a wig to complete the look. I shopped around goodwill with my sister in full disguise to try to find an outfit that a grandma would wear. I changed the way I walked and talked and I got a lot of weird looks but it was so fun to pretend to be someone else. I also loved getting the team’s reactions to my granny look. I want to film a video similar to that again just because it was so funny!
Tell us something people would be surprised to learn about you?
I think something people would be surprised to learn about me is that I was on a completely different career path before YouTube. I was a technical writer at Linkedin and my day to day consisted of creating documentation for engineers to reference and follow. There was really no creativity involved and it was very technical. To end up doing something that solely relies on your artistic and creative abilities was such a huge pivot. Although there are many challenges that came with paving my own path, I honestly wouldn’t have it any other way and I’m so grateful I could do what I love and build my own business.
Tell us how kids should try and reject social pressures and how you do it?
When I was a kid, I did many sports and activities to find out what I liked and didn’t. I think through the process of learning and being a part of a team gave me confidence in myself. There is no better feeling than having accomplished a milestone or a victory you or your team spent hard work on. Having confidence in yourself is a great way to reject social pressures because you become secure in who you are and it’s easier to say no.
What sort of tips can you give our audience about building a YouTube channel?
If you want to start your own YouTube Channel you need to make sure you know what kind of channel and content you want to create. You should start by creating goals for yourself and the channel. Whether it’s sticking to a posting schedule or creating milestones on data like subscriber count or video views. Make sure to stay organized as it will help you in the long run. Starting your own channel can and is a full-time job and requires a lot of hard work and dedication. Don’t let that scare you, especially if you’re passionate about your content. Believe in yourself and stay committed and you will be able to create your own path just like I have.
You can check out Lizzy Capri’s YouTube Channel and let us know what you think. Thanks to Lizzy for taking the time to speak with us.