To follow in the path set before one, or venture off into the un-known and re-write your destiny? To remain royal and loyal, or rebel and choice your own destiny? Royal or Rebel? These are the questions that has now been set into motion for the students at Ever After High. Ever...

Marvel is dominating the box office right now with Avengers: Age of Ultron and now you can Hulk smash with the little ones with these Marvel CAN-HEADS. We have video from you from Toy Fair 2015 with a presentation of Smashdown Hulk from Play-Doh and Marvel, which as you can see comes with Iron...

Disney’s “Descendants” is going to be a huge hit this summer and now is going to be the time to start thinking about the dolls and the toys. There are going to be dolls for just about all of the characters of Auradon and they will be competing with Mattel line of...

Have a child that needs a little light in the darkness? Need a nightlight that is much more than just a bulb? Brobo has you covered with many different plush characters that act as your childrens night light. Brobo No shadows and no fear because Brobo is here! Hog Wild’s new night...

Hark, a toy that not only lets a kid use their imagination but also has physical play attached to it that does not try to dumb down the experience. We have found such a toy in the Zing Firetek line! Both the Rocket and Bow are toys that the kids are going crazy for this...

Toy Fair 2015 was a great experience where many different products were seen for the upcoming year. 2015 at the show saw a lot of DIY items and toys continuing the trend that was started last year. Imaginative play is back! We also have a lot of new toys that are trying to replicate...

If you are done having the same boring iPhone or iPod case every single day, Make Your Case has the solution! You can make your own personalized case for whatever your mood/outfit/style is that day thanks to Make Your Case!

Culture Cal, the pop culture gift developer, has created a Batman themed advent calendar for this year’s holiday season. The advent calendar is based on the Batman franchise that is beloved by fans of all ages.

Tis the season to get on line, swim through crowds of other toy buying parents and try and save some of your hard earned money on Black Friday. Well Toys “R” Us is making it a little bit easier for their Rewards “R” Us Loyalty Member (and what a good idea to...

MakieLab, the London-based indie toy developer, is officially debuting their “Makies” in the United States! The dolls are a unique alternative to the mass-produced fashion dolls that dominate the market!

Most of the toys now a day are about an end goal, something that needs to be completed and just not enough about using your imagination while having fun. Toys should be tools to grow your imagination and have fun in a creative way. ZipStix brings that sort of fun back in...

Walking onto the showroom floor is like a glimpse into the future of toys at Toy Fair 2014. Much of what you will see has release dates months into the future. Our team walks those floors, looks in the booths, plays with some toys and brings you the best of what we saw...

As the boys get older, I find myself enjoying their gifts just as much as they do. The one thing that we find tough is that often they will want the same thing or we feel if we get something for one, we have to get it for the other so they...