LITTLEST PET SHOP Signs Global YouTube Sensation Like Nastya as New Brand Partner

LITTLEST PET SHOP and global YouTube sensation and child creator Like Nastya are teaming up as Like Nastya becomes an official brand partner for the iconic collectible toy brand. The new partnership will have a content series on Like Nastya’s YouTube channel featuring LITTLEST PET SHOP toys with other fun collabs coming throughout 2026. The collaboration will allow Hasbro to connect with today’s digital generation to keep the Littlest Pet Shop brand on everyone’s mind and it seems that Like Nastya is excited to partner with the LPS brand.

Top Toy Brand LITTLEST PET SHOP Signs Global YouTube Sensation Like Nastya as New Brand Partner

BOCA RATON, FL – LITTLEST PET SHOP, the iconic collectible toy brand known for inspiring creativity and storytelling through its quirky bobblin’ pets, today announced Like Nastya, one of the most popular child creators in the world, has signed on as an official brand partner.

With over 409 million subscribers across YouTube and billions of views monthly, Like Nastya has become a global phenomenon. Her family-friendly content, filled with positivity, imagination, and storytelling, resonates deeply with kids and parents alike – making her the perfect partner to help usher LITTLEST PET SHOP into its next chapter of collecting and storytelling for its fans, globally. Like Nastya’s collaboration with LITTLEST PET SHOP represents the meeting of two creative worlds – both empowering kids to express themselves, tell stories, and celebrate individuality through play.

The partnership kicks off this month with a content series on Like Nastya’s YouTube channel featuring LITTLEST PET SHOP toys. Additional elements of this exciting collaboration will continue to be revealed for fans through 2026, as Like Nastya and LITTLEST PET SHOP create fresh experiences, fun surprises, and new ways to play.

“LITTLEST PET SHOP has always been about imagination and creativity — two things I love bringing to my videos,” said Like Nastya. “I’m so excited to partner with LPS to inspire kids everywhere to dream big and tell their own stories.”

First launched more than 30 years ago, LITTLEST PET SHOP has captured the hearts of fans worldwide with over 1 billion pets sold to date. Known for its collectability, customization, and creativity, the brand continues to evolve with new ways for kids and fans to collect and share their stories. The LITTLEST PET SHOP toys were relaunched in 2024 under a licensing agreement with brand owner Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, and Basic Fun!, a global marketer of toys and consumer products. The Generation 7 pets quickly became best-sellers once again, thanks to a new generation of young fans, as well as devoted long-time collectors.

“Like Nastya embodies everything LITTLEST PET SHOP stands for – imagination, self-expression, and the joy of scroll-stopping stories,” said Maureen Dilger, Vice President of Global Brand Marketing at Basic Fun! “Together, we’re creating exciting opportunities to engage a new generation of fans, while also partnering with our LPS Ambassadors to celebrate the long-time collectors who have loved this brand for decades.”

“LITTLEST PET SHOP has a remarkable legacy of sparking imagination and creativity for generations,” said Marianne James, Senior Vice President, Global Licensing at Hasbro. “Working with Like Nastya allows us to connect that legacy with today’s digital generation in a way that celebrates both new fans discovering the brand and the passionate collectors who have helped keep it thriving.”

For more information about the LITTLEST PET SHOP brand and product line, visit LittlestPetShop.com and follow the official @LITTLESTPETSHOP social channels, including Instagram and TikTok.