The magic returns with the comeback of the beloved six fairies known as the Winx Club. Originating from the popular 2000s magical girl series created in Italy by animation company Rainbow, fan-favorite characters are back and ready for a new mission in a brand-new reboot debuting on Netflix this October.
Winx Club follows the story of Bloom, a seemingly ordinary teenage girl from Earth whose life changes forever when she discovers she has magic and is a fairy. Upon enrolling at Alfea, the college for fairies, Bloom quickly forms the Winx Club with her roommates: Stella, Flora, Musa, Tecna, and Aisha. Together, the six girls navigate life as students while also defending the universe from magical threats—including their notorious rivals, the Trix.
Since its global debut in 2004, Winx Club has expanded into eight seasons, three full-length films, and several spin-offs, including the early 2020s live-action adaptation Fate: The Winx Saga.
To celebrate the return of this iconic Western magical girl series, Rainbow has partnered with Playmates Toys—the company behind other fan-favorite toy lines such as Miraculous—to launch a new range of dolls and merchandise for both longtime fans and a new generation. The first wave features all six fairies in their latest transformations. Retailing at $17.99 each, the dolls will be available exclusively at Target, beginning online and in stores on October 5.
Check out the photos of these new dolls and let us know—which Winx fairy will you be adding to your collection?


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