Nickelodeon’s Worldwide Day of Play Teaming With Toys”R”Us

With kids not playing as much, Toys”R”Us is trying to change that by teaming with Nickelodeon to host some awesome “Time to Play” events throughout the US. Toys”R”Us lets us know how important that free play is for building self-esteem and learning skills which is why they want kids to play outside the box. Teaming up with Nick, they will be able to do this by hosting these Slime photo stations, inflatables, and neat obstacle courses. You can find the times and dates below.

There will also be free toys beginning September 4! Kids will have the opportunity to win some of the hottest toys through the “Free Play of the Week” Sweepstakes at Toys”R”Us stores nationwide. Kids and parents can sign up at their local Toys”R”Us store’s sweepstakes kiosk to win that week’s prize including Barbie, NERF and other toys.

Toy Retailer Introduces a Series of Fun-Filled Events at Toys”R”Us Stores this Summer, a Sweepstakes and More, Motivated by Kids’ Right to Free Play

WAYNE, N.J., Aug. 8, 2017 /PRNewswire/ — Over the past few decades, there has been a 25% decrease in the time kids spend playing – to that, Toys”R”Us® says it’s time to set play free. And so, today the company announced that it is teaming up with Nickelodeon™ to launch fun-filled events, a toy sweepstakes and more to encourage kids to get up and play in celebration of Nickelodeon’s Worldwide Day of Play on September 30.

“In an attempt to shape our kids into better versions of ourselves, what we as parents have actually done is over-schedule and regiment their lives – and where’s the fun in that?” said Carla Hassan, Executive Vice President, Global Chief Marketing Officer, Toys”R”Us, Inc. “At Toys”R”Us, we know play has the power to help kids build self-esteem, learn critical thinking and develop early learning skills. But first we need to set play free, which is why we’re so excited to partner with Nickelodeon to encourage kids to play outside the box.”

Throughout August and September, five select Toys”R”Us stores in the U.S. will host outdoor “Time to Play” events packed with fun for the whole family, including Slime photo stations, giant inflatables, obstacle courses and more. Event dates and locations include:

Saturday, August 12: Toys”R”Us Mesquite (2100 N. Town East Boulevard, Mesquite, TX)
Saturday, August 19: Toys”R”Us/Babies”R”Us Castleton (8250 Castleton Corner, Indianapolis, IN)
Saturday, August 26: Toys”R”Us Totowa (445 US Highway 46, Totowa, NJ)
Sunday, August 27: Toys”R”Us/Babies”R”Us Bay Parkway (8973-95 Bay Parkway, Brooklyn, NY)
Saturday, September 9: Toys”R”Us Brandon (330 Brandon Town Center Drive, Brandon, FL)

In addition, beginning September 4, kids will have a chance to win some of the hottest toys of the summer through the “Free Play of the Week” Sweepstakes at Toys”R”Us stores nationwide. Kids and parents can sign up at their local Toys”R”Us store’s sweepstakes kiosk to enter for a chance to win that week’s prize including Barbie®, NERF and more.

As a proud partner of Nickelodeon’s Worldwide Day of Play, Toys”R”Us will host family fun and games at Nickelodeon’s New York City celebration in Brooklyn, New York’s Prospect Park (Nethermead) on Saturday, September 16 from 10:00 am to 2:00 pm ET.