Activision Partners with Autism Speaks/Light It Up Blue Program

The beloved videogame franchise “Skylanders” is partnering with Autism Speaks to support millions of families affected by autism. The partnership is inviting fans to “Light it up Blue” with one-of-a-kind toys. Through this creative collaboration for April’s Autism Awareness Month, Skylanders and Autism Speaks are raising awareness for an important cause — and in true Skylanders fashion, are having fun while doing it.

Peter Morton, vice president of Corporate Development at Autism Speaks said,

“Autism affects one in every 42 boys and one in 68 children in the U.S. We’re proud to work with Skylanders, an iconic franchise that’s known for bringing joy and magic to kids and families. This year’s Light it up Blue campaign for World Autism Awareness Day marks our first alliance with a videogame and toy, and we couldn’t be more excited.”

The new series of Skylanders SuperChargers toys are blue and white to reflect Autism Speaks’ official colors.  The “Power Blue” Skylanders SuperChargers feature Splat and Trigger Happy, as well as their SuperCharged vehicles Splatter Splasher and Gold Rusher — all of which appear in-game as their special colors. The toys are on store shelves now at participating retailers in the U.S. and Europe and will be available starting April 1 in Canada.

Matt Asner, director of Corporate Development,  Autism Speaks added,

“When my son was diagnosed with autism, I felt very alone. From my first Autism Speaks Walk, I felt the power of community, and this partnership with Skylanders will bring awareness and belonging to kids and families in a unique way.”

Josh Taub, senior vice president of Skylanders Product Management, Activision, says,

“Since the debut of the franchise, we’ve heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum. The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right.”

Activision has not just created the Power Blue Skylanders SuperChargers. They are also launching employee education and employee-donation matching programs in connection with Autism Awareness Month.  Additionally, in recognition of World Autism Awareness Day, employees will have the opportunity to participate in the Autism Speaks Walk on April 2 at the Rose Bowl in Pasadena.  Activision will also be making donations to non-profits that are making a difference in the autism community.

For more information please visit the official website or follow us on Instagram @SkylanderstheGame, Twitter @SkylandersGame and on Facebook.