In honor of the upcoming Digital HD, Blu-ray and Disney Movies Anywhere release of Cinderella, Disney is launching the “A Million Words of Kindness” Campaign. Inspired by the spirit of Cinderella to “have courage and be kind,” share your words of kindness at www.cinderellakindness.com in time for World Kindness Day!
The online initiative invites fans everywhere to pledge their commitment to be courageous and kind in the hopes of achieving “A Million Words of Kindness” in time for World Kindness Day on November 13th, 2015.
In the film, Ella is told by her mother, “Where there is kindness, there is goodness; and where there is goodness, there is magic.” Now families everywhere can create this magic themselves by submitting words of courage and kindness at www.cinderellakindness.com, using the hashtags #Cinderella and #bekind or the handle @Cinderellamovie. These kind words and their entrant’s names will then appear on the site’s interactive “Kindness Wall.”
Despite being mistreated by her stepmother and stepsisters, a spirited Ella resolves to take charge of her fate. Add a royal ball, a Fairy Godmother and a glass slipper, and suddenly – magic becomes reality!
Starring Cate Blanchett as Stepmother, Lily James as Cinderella, Richard Madden as Prince, Stellan Skarsgård as Grand Duke, Holliday Grainger as Anastasia, Derek Jacobi as King, and Helena Bonham Carter as Fairy Godmother, and directed by Kenneth Branagh.
Cinderella releases on September 15. To join the “A Million Words of Kindness” Campaign, visit www.cinderellakindness.com and use your words to help make the world a kinder, more magical place!
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