Nickelodeon Opens First-Ever Branded “Nick Shop” In Toys “R” Us

Nickelodeon announced the official launch of it’s first ever “Nick Shop” in the Toys “R” Us Times Square, the company’s international flagship store. The store, which is 1,000 square feet, is an immersive Nickelodeon retail experience that is perfect for fans of any Nickelodeon character or show. The Nick Shop features exclusive New York-branded products such as kids and adult apparel, accessories, plush toys, drinkware, home goods and more.

The first official Nick Shop features hit Nickelodeon characters including Dora the Explorer, Bubble Guppies, Team Umizoomi, Winx Club, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.The store also offers visitors an assortment of Nickelodeon-branded toys, books and DVDs.

Pam Kaufman, Chief Marketing Officer, Nickelodeon Group, said,

“We are overjoyed to officially launch our ‘Nick Shop’ at Toys”R”Us Times Square, offering exclusive products featuring some of our most iconic brands. Times Square is one of the world’s most-visited attractions and now consumers from all around the world can take home a piece of the number-one entertainment brand for kids, in the number-one city in the world.”

Like the iconic colors of the universally known channel, the shop’s walls are a vibrant orange with columns covered with cutting edge decor stencils of characters from Nickelodeon’s hit animated series. The store is also equipped with several interactive, touchscreen LED screens placed throughout for guests to use. From a distance, the large digital displays create a unified canvas that showcases humorous and entertaining Nickelodeon content. When guests walk near the space, they can interact with and explore the content using their hands to swipe and tap the screens.

Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys”R”Us, Inc said,

“The thousands of kids and families who visit Toys”R”Us Times Square each year are sure to be wowed by this truly unique Nickelodeon shopping experience. Nickelodeon has created some of the most recognizable characters in the world and we fully expect to hear squeals of delight from young kids when they visit this new environment. In addition to an expanded assortment of Nickelodeon products, we’re excited to offer so many exclusive items available only at our international flagship store.”

Customers can also find more Nickelodeon products on Level Two of Toys”R”Us Times Square. The Nick Shop is now open to the public during regular business hours*: Sunday-Friday, 10:00 a.m.-11:00 p.m. and Saturday, 9:00 a.m.-11:00 p.m.