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GlobalMusic4 Life Uses Rap Music To Promote Healthy Living
BSCkids recently sat down with Dr. Kiki Hurt, founder of a new initiative and music label called GlobalMusic4 Life. The music company focuses on using music young adults and children listen to day, hip hop & rap, to relay the importance of healthy living. She spoke with us about her intent by creating GlobalMusic4 Life as well as its future in the music industry.
She has invested over $100,000 of her own money in producing fifteen tracks that have club banging beats with a subliminal wellness message. Dr. Hurt has recruited producers like Alex Toval (Atlantic), musicians like violinist Svet Radoslavof (Lady Gaga) and celebrity artists like Marcus T. Paulk (Moesha) and Hazel-E. GlobalMusic4 Life has also been featured in several media outlets including ABC News.
BSCkids: Dr. Kiki Hurt
Tell us about why GlobalMusic4 Life created.
GlobalMusic4 Life is a commitment to bring understanding and education to those who would otherwise forgo medical services, either because they can’t afford it or fear seeing a doctor. It is this group of individuals and communities who are at the forefront of the health challenges plaguing society in general. We are in a major crisis where what you don’t know could kill you with 25% of the population of America being considered completely Sedentary.
Young people are one of the main groups affected by health challenges such as obesity and illnesses that you would normally find in adult populations. Young people are dying every day needlessly from Diabetes or Obesity related complications. In plain terms, GM4L will save lives. Our commitment is to reach out to these young people, their parents and caregivers in a creative and palatable way…through the meshing of music and medicine.
We do this in a very innovative manner by blending Hip Hop, Pop music and Jazz with messages imparted in the lyrics of the songs. This project was designed by Dr. Kiki Hurt, personal health consultant and founder of OneLife4-Life, who believes it is vital to educate people, especially the younger and underprivileged as to their own health and trauma situations, in order to stay alive in critical situations. Using music as a primary platform to spread the word will impart this vital knowledge. Each person learns differently and studies show that musical implementation in learning styles increases comprehension in youth and adults. Music is a way of knowing. According to Harvard psychologist Howard Gardner (1983), “music intelligence is equal in importance to logical – mathematical intelligence, linguistic intelligence, spatial intelligence, bodily – kinesthetic intelligence, interpersonal intelligence, and intrapersonal intelligence.” Award-winning author, Dr. Thomas Armstrong states, “Intelligence is galvanized by participation in some kind of culturally valued activity and that the individual’s growth in such an activity follows a developmental pattern; each activity has its own time arising in early childhood.”
Was the one event that happened that really pushed you to create this project?
Young people are one of the main groups affected by health challenges such as obesity and illnesses that you would normally find in adult populations. Young people are dying every day needlessly from Diabetes or Obesity related complications. Our commitment is to reach out to these young people, their parents and caregivers in a creative and palatable way…through the meshing of music and medicine.
What are some of the overall messages that the music imparts on listeners?
“I have spent my life studying the human body and how it functions. I have spent most of my career managing the care of acutely dying patients whether they are in the intensive care unit or the operating room. My goal at this point is simple. I want to prevent patients from being the victim of preventable medical situations. I believe if you understand your body, you will be able to better take care of your life and live life well. Thus, I am taking all the knowledge and experience I have and sharing it with the world. I am trying to demystify the human body and the disease that affect it. I want people to be so comfortable with their body and how it works that you are no longer intimidated to have conversations with a doctor or a nurse. If you can understand this ‘Jill ran down the hill’ then you can understand your body. I dare you to be in charge of your life.”
Can you tell us some of the artists that are working on the project?
We are going to focus on singles more so than albums. We are in the process of releasing a single today called “LET IT GO”. Featuring KJackson aka Kevontay Jackson from Disney and Dr. Kiki Hurt. This single is about taking charge and standing for something good. What you are standing for isn’t good then “LET IT GO”.
There has already been 2 albums released, any plans for a third in the future?
We use various artists and try and integrate artist people know as well as help up and coming artist that may never have gotten exposure.
Do you have any plans to take your message to other genres of music?
We plan on using all genres of music. We are just trying to use what we know kids love today: hip hop, rap, and pop; but we do plan on expanding