One year later, the world of KPop Demon Hunters continues to grow.
As fans prepare to celebrate the film’s first anniversary on June 20, the hit animated phenomenon is adding another collectible collaboration to its growing list of merchandise and partnerships. This time, HUNTR/X and the Saja Boys are heading to breakfast tables everywhere thanks to a new partnership between Netflix and General Mills.
Inspired by the rival groups at the heart of the film, the limited-time collection introduces a brand-new HUNTR/X Peach Mango Lucky Charms flavor while also bringing back the fan-favorite Saja Boys Secret Flavor Cinnamon Toast Crunch.
The new Lucky Charms variety takes inspiration from Rumi, Mira and Zoey, pairing peach and mango flavors with the iconic marshmallows that fans know and love. Meanwhile, the mysterious Saja Boys Secret Flavor Cinnamon Toast Crunch returns for another encore performance, once again challenging fans to guess the hidden flavor inside every box.
The collaboration arrives during what has been a remarkable first year for KPop Demon Hunters.
Since its release, the film has grown into one of Netflix’s biggest success stories, connecting with audiences around the world through its unique blend of music, action, friendship and Korean culture. The franchise has continued expanding beyond the screen through merchandise, publishing initiatives and fan-focused experiences, proving that the popularity of HUNTR/X and the Saja Boys shows no signs of slowing down.
For collectors, General Mills is also releasing a limited-edition HUNTR/X Peach Mango Lucky Charms box featuring artwork inspired by the film. The collectible package will be available exclusively through Walmart beginning August 21 while supplies last.
Fans eager to get their hands on the new cereals won’t have to wait much longer. Both the returning Saja Boys Secret Flavor Cinnamon Toast Crunch and the new HUNTR/X Peach Mango Lucky Charms will arrive at Walmart stores beginning June 29 before expanding to retailers nationwide on July 20.
Whether you find yourself cheering for HUNTR/X or singing along with the Saja Boys, this latest collaboration offers fans another fun way to celebrate one of animation’s biggest breakout successes.
And if the past year has proven anything, it’s that the world of KPop Demon Hunters is only getting started.