There are some characters that, no matter how much time passes or how much the world around them continues to change, never quite lose the charm that made them so special in the first place. Characters who have become such an important part of childhood that their stories continue to find new audiences, while reminding those who grew up with them of the simple lessons and moments that made their adventures so memorable.
And when it comes to characters who have managed to capture the hearts of generations, there are certainly few quite like a certain marmalade-loving bear from darkest Peru.
That’s right, Paddington is getting ready for another adventure, and this time, he’s bringing his recognizable style and love of exploration into a collection of new collaborations around the world!
STUDIOCANAL Kids & Family has announced a new series of global partnerships for the beloved children’s character, bringing Paddington into the worlds of fashion, footwear, stationery and seasonal gifting through collaborations with Kurt Geiger, Petit Bateau, Crocs and Moleskine.
And with the holiday season quickly approaching, there are plenty of new ways for fans to bring a little of Paddington’s warmth and charm into their everyday lives.
Leading the newest collection of partnerships is Paddington x Kurt Geiger, an all-new fashion collaboration featuring handbags, footwear and slippers inspired by the beloved bear. The collection is being supported by a major Christmas advertising campaign starring Georgia May Jagger and Vinnie Jones, alongside a series of international retail experiences designed to bring the collaboration to life.
Throughout November and December, fans will be able to discover special events and displays in several major cities, including an in-store experience on London’s Oxford Street, a Macy’s pop-up in New York City and a Galeries Lafayette pop-up in Paris. The festive celebrations will include musical performances, photo opportunities and themed food and beverage experiences, giving visitors another opportunity to step into the world of Paddington while exploring the new collection.
And of course, it wouldn’t quite be a Paddington collaboration without a little marmalade.
The partnership will also introduce exclusive Paddington x Kurt Geiger Tiptree marmalade, offered as a gift with purchase at participating stores and included in special influencer gifting.
It’s a rather fitting addition for a character whose love of marmalade sandwiches has become almost as recognizable as his blue coat and red hat.
But Paddington’s newest fashion adventures aren’t limited to the holiday shopping destinations of Europe and North America.
Over in Singapore, the beloved bear is also stepping onto the tennis court with a new children’s clothing collection from Petit Bateau.
The Petit Bateau x Paddington collaboration, which debuted exclusively at Takashimaya in Singapore, introduces a selection of tennis-inspired styles that bring together the familiar character with a playful sporting theme. Drawing inspiration from the excitement surrounding the ATP tennis tour, the collection offers another interpretation of Paddington’s recognizable personality while introducing him to a different fashion setting.
And considering Paddington’s rather adventurous nature, the idea of seeing him explore the world of tennis certainly feels like something that could lead to a few amusing moments of its own.
Meanwhile, for fans looking for something a little more comfortable, Paddington is also making his way into the world of Crocs.
The new Paddington x Crocs collaboration brings the bear’s familiar charm to the brand’s Classic Lined Clog, introducing Paddington-inspired details in a design available in both adult and children’s sizes.
But perhaps one of the most interesting parts of the collection is the assortment of exclusive Jibbitz charms inspired by some of the character’s most recognizable belongings and adventures.
Among the designs are Paddington’s suitcase, a London double-decker bus, a fuzzy embroidered patch, a three-dimensional marmalade sandwich and a resin marmalade charm.
And there is something rather sweet about seeing these familiar details become part of a collection that fans can personalize themselves.
After all, Paddington’s suitcase, his travels through London and his fondness for marmalade have all become such important parts of his identity that even the smallest references can immediately bring the character to mind.
The collection has already launched through Crocs and selected retail partners, offering another way for fans to bring Paddington along on their own everyday adventures.
But the newest partnerships aren’t stopping with fashion and footwear.
For fans who enjoy writing, drawing or simply collecting beautifully designed stationery, Paddington is also teaming up with Moleskine for a limited-edition collection inspired by his love of travel, curiosity and discovering the world around him.
The Moleskine x Paddington collection includes a themed notebook, three different Cahier notebook designs, a special Bundle Box featuring a Large Canvas Notebook and colored pencils, and two collectible pins.
And while the collection certainly offers something for fans of the character, there is also a meaningful connection between Paddington and the idea of documenting life’s little adventures.
From the moment he first arrived at Paddington Station, the bear’s story has been one of discovering new places, meeting new people and learning about the world through experiences that don’t always go quite as planned.
Something that makes a collection centered around notebooks, creativity and exploration feel especially appropriate.
The collaboration also arrives as the centenary of Paddington creator Michael Bond’s birth is being marked, offering another opportunity to celebrate the author whose stories first introduced readers to the beloved bear.
To accompany the release, a special Paddington Trail is taking place in London, inviting families and fans to explore the city through visits to Moleskine stores and the Paddington Official Store, collecting stamps along the way.
And for a character whose adventures have become so closely associated with London, there is something particularly fitting about encouraging fans to explore the city for themselves.
These new merchandise collections are also arriving during an exciting period for Paddington’s larger entertainment franchise.
Following the success of three feature films developed, produced and distributed by STUDIOCANAL, along with the award-winning animated television series The Adventures of Paddington, the character is continuing to expand into new forms of entertainment.
Paddington The Musical is preparing to make its Broadway debut in 2027, with a production in Sydney also confirmed, bringing the bear’s adventures to even more audiences through live theater.
And while each of these projects approaches Paddington from a different direction, there is something important connecting them all.
At the heart of the character has always been a story about kindness, curiosity and finding a place where you belong.
Whether he’s navigating the streets of London, finding himself in another unexpected situation or simply enjoying a marmalade sandwich, Paddington has continued to remind audiences that even the smallest acts of kindness can make an extraordinary difference.
And that is something that has helped the character remain relevant across generations, even as the ways audiences experience his adventures continue to evolve.
Françoise Guyonnet, Chief Executive Officer of STUDIOCANAL Kids & Family, highlighted the importance of those values in the company’s approach to new partnerships, emphasizing the character’s lasting appeal and the decision to work with brands that can bring something distinctive to Paddington while remaining connected to the qualities that have made him so beloved.
It’s an approach that can be seen throughout the newest collaborations, with each brand finding a different way to interpret the character rather than simply placing his familiar image onto another product.
From fashion and footwear to stationery and experiences that encourage families to explore the world together, the new partnerships reflect just how many different ways Paddington’s adventures can continue beyond the pages of his original stories.
And with the holiday season bringing another opportunity for families to celebrate the characters and stories they love, it looks like Paddington will be making his way into plenty of new homes this year.
The new Paddington collections from Kurt Geiger, Petit Bateau, Crocs and Moleskine are launching through participating retailers and select international markets, with additional seasonal experiences taking place throughout November and December.
And whether you’re looking for a new pair of cozy shoes, a notebook for your next adventure or a little something inspired by everyone’s favorite marmalade-loving bear, it looks like Paddington has found a few more ways to remind us why his adventures have remained so special for generations.