For generations, one rather familiar yellow bear with a colorful spotted bandana has been helping bring people together for a very special cause.
Pudsey Bear has become one of the most recognizable faces of BBC Children in Need, encouraging families, schools and communities across the United Kingdom to come together and help make a difference in the lives of children and young people who need a little extra support.
And with the 2026 BBC Children in Need campaign underway, Pudsey is getting ready to make his way into homes with an all-new collection of products designed to bring a little creativity and fun to this year’s fundraising efforts.
Hunter Price International has officially teamed up with BBC Children in Need and British retailer The Works to introduce a collection of 14 Pudsey-inspired products, giving families new ways to show their support while enjoying some screen-free activities together.
Available across 400 The Works locations throughout the United Kingdom, the exclusive collection features an assortment of accessories, stationery and creative activities inspired by the beloved charity mascot.
From a Pudsey-shaped squishy and reusable shopper bag to stickers, stationery and arts and crafts, the collection offers a variety of ways for children and families to get involved, whether they’re looking for something to use at school, a fun activity to enjoy at home or a little Pudsey keepsake.
But beyond the colorful products and familiar character, there is a much bigger purpose behind the collection.
For every item purchased, at least 20% of the purchase price will be donated directly to BBC Children in Need, helping the organization continue its work supporting children and young people across the United Kingdom who are facing difficult circumstances.
And that is something that has remained at the heart of the annual campaign for decades.
By bringing together everyday products and creative activities, the collaboration hopes to make supporting the charity something families can participate in together, while also introducing younger children to the importance of kindness, generosity and helping others.
The new collection is part of Hunter Price International’s wider efforts to support charitable initiatives and communities, with the company working alongside BBC Children in Need and The Works to develop products that are both accessible and enjoyable for families.
With Pudsey Bear once again leading the way, this year’s campaign is offering another opportunity for families to come together, get creative and make a difference, one little act of kindness at a time.
The exclusive Pudsey collection is available at The Works stores across the United Kingdom, with additional arts and crafts products joining the lineup throughout October.