We have some renderings of what the new Mattel Wonder Indoor Waterpark that is coming to Bellevue, Nebraska will look like and we are beyond excited. Slated to open at the end of 2027 the 100,000 square ft. waterpark will bring the iconic brands of Barbie, Hot Wheels, Fisher-Price, UNO and more to the park. We also get news of the featured experiences at Bellevue that will include a Barbie activity pool and FlowRider® surf simulator; a Hot Wheels “Challenge Accepted” multi-slide tower; a lazy river inspired by Mattel Games favorites including UNO, Rock ‘Em Sock ‘Em Robots and Magic 8 Ball, a Fisher-Price water play structure; and themed food and beverage offerings. What we also love is that it will be designed for a wide range of ages and that will help families will multiple kids find the perfect spot to vacation. We are really in love with the Hot Wheels slides!
Other confirmed locations are Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina so keep your eyes open for news of the parks opening.
You can find a bunch of the renderings for the Mattel Wonder Indoor Waterpark below, and let us say they look amazing. If they can get close to what we see here this is going to be a real destination location for kids.
Mattel Unveils First Mattel Wonder Indoor Waterpark, Opening in Bellevue, Nebraska Reveals Initial Look at Immersive Destination
Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world’s most iconic brand portfolios in the world, announces a milestone in the expansion of its worldwide experiences business, confirming Bellevue, Nebraska, is now the first Mattel Wonder Indoor Waterpark planned to open at the end of 2027.
Designed as a year-round, multi-brand destination, the approximately 100,000-square-foot waterpark will bring Barbie, Hot Wheels, Fisher-Price, UNO and more Mattel brands together through attractions, play, food and shared experiences. American Resort Management, a proven leader in high-volume resort and entertainment operations including Epic Waters and Wild Rivers, will oversee sustainable day-to-day performance and guest-flow optimization.
Natalia Premovic, Chief Consumer Products and Experiences Officer, Mattel, said: “Mattel Wonder Indoor Waterparks are about bringing great experiences to where our fans actually live. We see a real opportunity to take the kind of immersive entertainment traditionally concentrated in major markets and bring it to more communities in a scalable, year-round format. Bellevue becoming our first Waterpark to open is an important step in that strategy and a significant chance to show what happens when you bring so many of our brands together in one place.”
The new renderings from the Bellevue location offer an early look at how Mattel’s iconic brands will be translated into immersive attractions and themed environments. The Waterparks will share a common vision while offering unique experiences at each location. Including Bellevue, Mattel has confirmed four of the five planned Waterpark locations across North America. Other confirmed locations are Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina.
The Waterpark will feature a vibrant environment where Mattel’s brands are woven into the story. Featured experiences at Bellevue will include a Barbie activity pool and FlowRider® surf simulator; a Hot Wheels “Challenge Accepted” multi-slide tower; a lazy river inspired by Mattel Games favorites including UNO, Rock ‘Em Sock ‘Em Robots and Magic 8 Ball, a Fisher-Price water play structure; and themed food and beverage offerings. Designed for a wide range of ages and thrill levels, the destination offers something for every guest, blending immersive storytelling with signature attractions that invite visitors to step inside the worlds of Mattel. Featuring a signature retractable roof, the climate-controlled venue will offer year-round operation while bringing natural light and fresh air.
Rusty Hike, Mayor of Bellevue, Nebraska, said: “Bellevue is proud to be home to the first Mattel Wonder Indoor Waterpark, bringing a one-of-a-kind location to our community and welcoming visitors from across the region. This project represents an important investment in Bellevue’s future, and we’re excited to work with Mattel and American Resort Management to create a place where people can experience all our community has to offer.”
Construction continues on the indoor destination, which is being developed within Bellevue’s growing Good Life District, a mixed-use destination designed to increase tourism, through a collaboration between Mattel, the City of Bellevue and American Resort Management.
“Seeing the building take shape is exciting, but the interior is where the vision will really come to life,” said Rick Coleman, CEO of American Resort Management. “Our goal is to create an experience that feels unmistakably Mattel while delivering the quality, service and guest experience families expect from a world-class waterpark.”