Good grief, 75 years looks pretty good on Charlie Brown and his friends.
After celebrating its milestone 75th anniversary, “Peanuts” isn’t slowing down. If anything, Snoopy, Charlie Brown, Woodstock and the rest of the gang seem to be popping up in more places than ever, as the classic property heads into its next chapter with new products, entertainment and experiences around the world.
WildBrain CPLG has revealed an extensive new slate of “Peanuts” collaborations across Europe, the Middle East, Africa and Asia-Pacific, ranging from children’s fashion and toys to home goods, food, pop-up experiences and even entire family entertainment destinations. It comes as new “Peanuts” content produced by Peanuts and WildBrain continues rolling out on Apple TV, while the newer “Peanuts Featuring” initiative gives more of the property’s extended cast a chance to step into the spotlight.
For a comic strip that made its debut more than seven decades ago, that continued growth says quite a bit about just how well these characters have crossed generations.
Snoopy might be a fashion icon one day, head into space the next and return home in time to sit on top of his doghouse. Charlie Brown’s struggles remain almost painfully relatable no matter what decade it happens to be, while Woodstock, Lucy, Sally, Peppermint Patty and the rest of the gang each bring something different to a world that has never really needed to reinvent itself to remain recognizable.
Increasingly, however, some of Snoopy’s extended family are getting their own time to shine too. “Peanuts Featuring” has included themes centered around Snoopy and His Siblings, The Girls and Woodstock & Friends, while a second U.K. collection from Lazy Oaf is dedicated to Snoopy’s brother Olaf—the first collection focused entirely on the character to launch in the country.
That wider character focus is arriving alongside plenty for younger fans. Tommy Hilfiger has launched a new global children’s apparel and accessories collection outside the U.S., while France’s Monoprix is teaming with “Peanuts” for its first children’s capsule. Cadet Rousselle will add a Fall/Winter 2026 collection for babies and children this month, and Lexibook is preparing a global assortment of electronic toys and games for this fall, including nightlights, educational laptops, walkie-talkies, headphones, watches and more.
Elsewhere, Snoopy and the gang are appearing across everything from Happy Socks and collectible figurines to plush, home goods and chocolates. There are even six collectible Snoopy charms being offered through a Popeyes promotion in Türkiye. It is an enormous range, but also a reminder of the unusual space “Peanuts” occupies: these characters can comfortably exist on a child’s toy, a collector’s shelf or a piece of adult fashion without feeling particularly out of place.
Yet some of the biggest developments are happening away from store shelves entirely.
Across Asia-Pacific, “Peanuts” is increasingly becoming something fans can physically step into. Recent activations have included South Korea’s Starfield Balloon Festival, a Snoopy and His Siblings pop-up at Singapore’s Changi Airport and Indonesia’s 54-day “Many Faces of Snoopy” experience. That Indonesian celebration ultimately ended with a Snoopy Run that attracted approximately 6,000 runners—and 600 dogs.
Taiwan has even more planned. A major Halloween takeover will bring more than 10 themed installations to Taoyuan this October, while other plans include a Snoopy-themed pickleball court and a Taipei 101 collaboration featuring exterior light displays and an indoor pop-up store. The latter will culminate with a 600-drone show on December 3, sending Snoopy and the gang into the skies above Taipei.
Families in China, meanwhile, can take things one step further through the new Snoopy & Friends Family Entertainment Centre at Magic World. Built around a space exploration theme, the attraction turns the world of “Peanuts” into an interactive family destination where Snoopy, Woodstock and friends lead visitors through immersive environments and play experiences.
All of this arrives as “Peanuts” moves beyond a massive anniversary year, but perhaps that is exactly the point. Seventy-five years could have been an opportunity to spend most of the time looking backward at everything Charlie Brown and his friends have already accomplished. Instead, the property seems equally interested in figuring out where Snoopy can fly next.
For longtime fans, there is nostalgia everywhere. For kids discovering Charlie Brown and Snoopy today, however, none of this necessarily feels nostalgic at all. These are simply characters still appearing in new shows, clothes, toys and experiences alongside everything else they love.
That may ultimately be one of the greatest tricks “Peanuts” has managed to pull off.
Charlie Brown and his friends are classics.
They just haven’t stopped being current.