Scoring the right notes and making all the right moves is what a summer session at the popular music camp, Camp Rock, is all about.
But what is summer without a little fun and games?
Ahead of next month’s release of the long-awaited third entry in the popular early 2000s musical film series, fans of “Camp Rock” can now play their way through this newly announced collaboration with one-stop gaming destination, Round1.
Known for its nationwide locations, Round1 offers players the chance to feel like they’ve stepped back in time with a modern twist on the classic arcade. With rows of iconic games from both the East and the West, crane games filled with prizes from popular anime series and more, Round1 has become the ultimate destination to beat boredom no matter the season. Better yet, select locations also feature bowling alleys.
This Japanese-born gaming destination brings together the lively atmosphere players associate with Japan’s vibrant entertainment centers while blending in elements of America’s own ’80s arcade flair.
It’s little wonder the brand has grown so popular, leading to limited-time collaborations with major franchises such as “My Hero Academia,” “SPY x FAMILY,” and many others. Now, for the first time, Round1 is teaming up not only with Disney, but with one of the company’s longtime musical staples in the family entertainment space—”Camp Rock.”
Beginning Friday, July 17, fans of the Disney film series can rock out through this limited-time collaboration. As part of the promotion ahead of the film’s August 13 release, visitors can try their luck at winning a collection of “Camp Rock 3”-themed prizes from crane games, purchase a themed beverage, pick up a branded club card featuring the film’s logo, and even qualify for a special giveaway featuring an exclusive patch or keychain.
As this is a limited-time event, all future Connect 3 opening acts are encouraged to rock their way over to Round1 before the collaboration comes to a close.
While Disney has never shied away from giving fans new ways to engage with the stories and characters they love, this feels like a particularly bold and defining partnership.
Not only because it offers fans a hands-on, screen-free way to experience the world of Camp Rock.
But because it feels like we’re beginning to see more companies adopt elements of the fan engagement model Japan has spent years refining around its homegrown franchises.
Given the sheer size of the United States, and the relative lack of permanent themed cafés, exhibits, and other dedicated fan destinations, this collaboration captures something many anime fans have long enjoyed—being able to visit a place completely immersed in the sights, sounds, and atmosphere of a favorite series.
It’s memorable.
It’s immersive.
And it’s something we hope Disney—and many other companies—continue to expand upon in the future.