The place where best (stuffed) friends are made is expanding its offerings, including giving fans of the popular toy experience even more ways to bring their plush companions along for all of life’s adventures. It’s a move perfectly aligned with the summer season, one filled with travel, friendship, and unforgettable memories.
Since opening in the late 1990s, Build-A-Bear Workshop has continued to create fun, lively, and unique ways for kids of all ages to bond with a timeless childhood companion. Even in an era increasingly dominated by screens and digital entertainment, the company has found creative ways to keep imaginative play and cherished childhood moments at the forefront.
This summer, that creativity arrives in the form of three all-new collections sure to delight longtime fans and newcomers alike: Slushie Plushies, Mashimals, and Beary Goods.
Leading the charge are the all-new Slushie Plushies, a refreshing twist on the classic Build-A-Bear experience that introduces the brand’s first-ever wearable plushies. Not only is this a concept kids and parents alike have likely wanted for years, but it also offers an easy solution for keeping a cherished furry friend close during life’s busiest adventures.
If there is one thing Build-A-Bear consistently delivers, it is creativity. These are far from standard plush with a strap attached. Instead, the collection transforms nostalgic summertime drinks into vibrant furry friends bursting with bold colors and playful personalities. The Make-Your-Own lineup includes Blue Raspberry Cow, Coconut Lime Koala, Fruit Punch Lobster, and Strawberry Lemonade Bear. Fans can customize them both online and in workshops, with matching scents and sounds adding an extra layer of immersive fun.
For those who prefer something smaller, the collection also expands into the Mini Beans range with miniature summertime companions including Strawberry Axolotl, Pineapple Pig, and Coconut Lime Koala.
In addition to these slush-inspired friends, Build-A-Bear is also rolling out its Summer Stuff You Love collection, a cheerful assortment of plush inspired by sunny days, beachside adventures, and carefree summertime fun. Featuring bright colors, expressive characters, and playful designs, the collection captures the spirit of summer through soft, huggable companions designed for imaginative adventures. With the company’s signature personalization experience at its core, families can create furry friends ready to travel wherever summer memories are made.
The collection also introduces two entirely new formats for the brand.
First are Mashimals, a Make-Your-Own line that combines animals with unexpected summertime objects in delightfully whimsical ways. The lineup includes Crab ‘n’ Go Cooler Mashimal, Escargot to the Beach Mashimal, Octopail Mashimal, and Shellcastle Mashimal. They are the kind of plush creations fans never knew they needed until seeing them come to life.
Then there is Beary Goods, a pre-stuffed collection that transforms simple summer staples into lovable plush characters featuring Build-A-Bear’s signature bear face. From backyard escapes to beachside relaxation, the collection includes Beary Goods Wave, Beary Goods Sun, Beary Goods Palm Tree, and Beary Goods Sandcastle.
Additional summertime additions include Too Cute Toucan, Chummy Shark, an online-exclusive Lightning Bug, and even more seasonal Mini Beans.
The entire collection is available now both online and in Build-A-Bear Workshops, bringing a fresh wave of creativity, customization, and summertime fun to fans throughout the season.