There is something truly special about the ways children’s entertainment can help young audiences discover the world around them. From learning their first numbers and letters to exploring new ideas through colorful characters and imaginative adventures, some of the most beloved preschool series have found a way to make learning feel like an exciting part of everyday play.
And for nearly a decade, one particularly colorful group of little characters has been helping children discover just how much fun numbers can be!
Since first making their debut in 2017, the lovable characters of Numberblocks have become familiar faces for preschool audiences around the world, bringing together music, storytelling and early mathematics in a way that has helped make the series a favorite among young viewers and their families.
Now, the world of Numberblocks is preparing to reach even more families, as Blue Zoo Licensing has announced an all-new partnership with Caravanserai Partners to expand the presence of Blocks Universe across Spain and Portugal!
Under the new agreement, Caravanserai Partners will serve as the licensing agent for Blocks Universe in both territories, working alongside Blue Zoo Licensing, the brand management and licensing division of Blue Zoo Animation Studio, to develop new opportunities for the growing preschool franchise.
The partnership will focus on expanding the brand’s presence through licensed consumer products, retail collaborations and new partnerships with local companies, giving families in Spain and Portugal more ways to connect with the characters and educational adventures they have come to know and love.
And with the continued international success of Numberblocks, there is plenty of opportunity for the franchise to grow beyond the television screen.
Originally launched in 2017, Numberblocks has become an internationally recognized preschool series, introducing young viewers to the world of mathematics through a colorful cast of characters who bring numbers to life. From counting and recognizing numerical patterns to exploring the relationships between numbers, the series has continued to make early learning accessible through entertaining stories and imaginative adventures.
The show’s educational approach has also earned recognition throughout the children’s entertainment industry, including the 2019 BAFTA Children’s Award for Best Pre-School Animation. With audiences discovering the series through platforms including CBeebies and Netflix, Numberblocks has continued to build an international following alongside a growing collection of educational resources, digital experiences and licensed merchandise.
And while the series itself has become a familiar part of preschool viewing, the larger Blocks Universe offers opportunities to bring those same educational experiences into children’s everyday activities.
Through its new partnership with Caravanserai Partners, Blue Zoo Licensing is looking to develop a licensing program specifically tailored to families and retailers in Spain and Portugal, introducing new products and experiences that reflect the educational values at the heart of the franchise.
From products that encourage hands-on learning to opportunities for children to engage with their favorite characters beyond the screen, the agreement represents another step in expanding the reach of Blocks Universe and its growing international presence.
For families who have welcomed the colorful little Numberblocks into their homes, the partnership could mean even more opportunities to bring the magic of numbers into everyday play, giving young fans new ways to explore, discover and learn alongside the characters.
Blue Zoo Licensing and Caravanserai Partners will work together to expand Blocks Universe’s licensing presence throughout Spain and Portugal, with additional details surrounding future products and partnerships expected as the program develops.