Get ready to bring a little extra fun to family fashion, because Hasbro is teaming up with RuffleButts and RuggedButts for two all-new clothing collections inspired by some of the most recognizable names in childhood play!
When it comes to childhood, there are some toys and games that have become such a familiar part of growing up that it’s hard to imagine a time without them. From spending afternoons creating adventures with our favorite toy trucks to gathering around the table for a little friendly competition during family game night, these are the kinds of experiences that have continued to bring families together for generations. And now, Hasbro is bringing some of that familiar fun into the world of fashion, with new apparel and sleepwear collections inspired by Tonka and some of its most beloved board games.
The first collection brings the world of Tonka to RuggedButts, with an assortment of truck-inspired clothing designed for little ones who love adventure and hands-on play. Featuring boys’ apparel, button-down shirts and sleepwear, the collection takes inspiration from the iconic toy trucks that have been a staple of childhood for generations. And for families looking to get in on the fun together, the lineup also includes matching dad-and-kid pajamas, offering another way to share a little Tonka fun beyond the toy box.
But Tonka isn’t the only Hasbro favorite getting a fashionable makeover. Family game night is also making its way into bedtime with the new Hasbro Games collection from RuffleButts and RuggedButts. Inspired by classic favorites including Candy Land, Twister and Hungry Hungry Hippos, the collection features coordinating family pajamas that bring the colorful worlds of these beloved games into everyday family traditions.
With the holiday season just around the corner, the new collections offer families a fun way to celebrate some of the toys and games that have helped create countless childhood memories. Whether it’s matching pajamas for a family movie night, a little extra fun for bedtime or a new outfit inspired by a favorite toy, both collaborations bring a playful touch to familiar family moments.
The Tonka and Hasbro Games collections are available now through RuffleButts and RuggedButts. Families can explore the Tonka x RuggedButts collection and shop the Hasbro Games family pajama collection online.