Get ready to hit the road with Bluey and her family because the beloved animated series is getting ready to bring some new adventures into the toy aisle!
Over the years, Bluey has become a staple in homes around the world, winning over children and parents alike with its heartwarming stories, imaginative games and those everyday family moments that have made the Heeler family so recognizable. And now, fans will soon have another way to bring some of that imaginative play into their own homes.
Funrise has announced a new licensing partnership with BBC Studios that will see the toy company introduce an all-new collection of remote-controlled vehicles inspired by the world of Bluey, with the first products expected to arrive in stores during the second half of 2027.
Designed specifically for children between the ages of two and six, the upcoming collection will bring the fun of remote-controlled vehicles to younger fans, encouraging them to take control of their own adventures inspired by the popular Australian animated series.
And while the new toys are being developed with younger children in mind, Funrise is also looking to create an experience that parents and older siblings can enjoy alongside them. Something that feels especially fitting for a series that has always placed such a strong emphasis on family play and finding a little adventure in even the simplest moments.
The partnership also marks another addition to Funrise’s growing collection of licensed remote-controlled toys, which has included products inspired by SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Cat.
While specific vehicles and designs have yet to be revealed, retailers have already been given an early look at the upcoming Bluey collection during Funrise’s Fall Previews in Los Angeles. The company will also showcase the range at Spielwarenmesse in Nuremberg, Germany, taking place February 2–6, 2027.
The new Bluey remote-controlled vehicle collection is expected to launch across the United States, Canada, Australia, New Zealand, Asia and Latin America through major retailers, specialty toy stores and other retail locations.
Additional details about the toys, including individual products and availability, will be announced closer to the collection’s launch in the second half of 2027.