The world of children’s entertainment continues to grow well beyond the stories we see unfolding on our screens. From toys and games to merchandise and interactive experiences, some of our favorite animated characters are finding new ways to become part of everyday life. And with Licensing Expo China 2026 just around the corner, Winsing Animation is preparing to showcase an exciting assortment of projects celebrating its growing collection of beloved franchises.
Taking place October 21 through 23 in Shanghai, the annual event will see Winsing Animation highlighting its entertainment and licensing portfolio, including GG Bond, GOGOBUS, MONGO and the animated fantasy film Into the Mortal World.
Among the projects taking center stage is GG Bond Racing 11, the latest installment in the popular racing series. Alongside the upcoming adventure, Winsing will showcase new co-branded products developed with licensing partner JINTAN LIMITED. The broader GG Bond franchise has already established an impressive presence outside animation, with collaborations spanning gaming, automobiles, technology, collectibles and even specialty coffee. And as the series continues to grow, these partnerships are helping introduce its recognizable characters to audiences in new and unexpected ways.
Another notable highlight is Into the Mortal World, the first animated feature in Winsing’s Eastern Legends series. Drawing inspiration from the traditional Chinese legend of the Cowherd and the Weaver Girl, the fantasy adventure explores the emotional bonds between siblings through a visually distinctive world inspired by Chinese culture. The film is also preparing for a return to Chinese theaters on October 24, giving audiences another opportunity to experience its story on the big screen.
For younger viewers, Winsing will also spotlight merchandise inspired by GOGOBUS, the preschool series centered around an AI-powered school bus, alongside MONGO, a slapstick comedy filled with lovable pets and playful adventures. Both franchises will be represented through an assortment of toys and lifestyle products.
The company is also revisiting a piece of Chinese entertainment nostalgia with Golden Leopard, a familiar audiovisual brand from the country’s VCD era. With retro-inspired content finding renewed attention among audiences, Winsing is exploring opportunities to bring the brand into new formats and product categories.
With nearly four decades of experience across animation, licensing and family entertainment, Winsing Animation’s appearance at Licensing Expo China reflects its continued efforts to expand the worlds of its established franchises while introducing new opportunities for fans to connect with their favorite characters.
Attendees can explore the company’s latest projects and licensing offerings at booth W1D07 throughout the event.