There is something rather wonderful about animated stories that manage to entertain children while introducing them to the world around them. Whether it’s understanding how everyday objects work or discovering the fascinating wonders of science and technology, educational entertainment has become an important part of children’s media. And for more than a decade, The Fixies has been doing just that for young audiences across China.
Now, the beloved animated franchise is preparing to expand its presence beyond the screen!
Animotion Media Group has officially announced a new strategic partnership with Guangzhou Art-land Holding Company Limited, bringing an expanded licensing and merchandising programme for The Fixies to Mainland China, Hong Kong, Macao and Taiwan.
Through the collaboration, Guangzhou Art-land will help develop new consumer products, retail promotions and brand partnerships inspired by the popular educational series. The company will work alongside retailers and licensing partners to create merchandise and experiences that reflect the franchise’s recognizable characters and educational foundations.
For those unfamiliar with The Fixies, the series follows a group of tiny creatures living inside machines, helping young viewers discover how technology works while exploring important lessons surrounding science and safety. Since arriving in China in 2015, the franchise has grown into one of the country’s leading educational entertainment properties for children ages four through eight.
And its accomplishments are certainly impressive!
With five seasons available across more than 30 platforms, including CCTV, Tencent Video, Youku and iQIYI, The Fixies has accumulated over 17 billion video-on-demand views in China. The franchise has also expanded into publishing, music and audio entertainment, with its audio stories surpassing 360 million streams on Ximalaya.
Its growing world is also heading to the stage, with a locally adapted live production scheduled to premiere in Guangzhou later this year.
The new partnership will make its first major industry appearance at China Licensing Expo, taking place October 21 through 23 at the Shanghai New International Expo Centre. Guangzhou Art-land will introduce the expanded licensing programme at stand W1E01, connecting with potential partners interested in bringing The Fixies into new product categories and experiences.
With its combination of imaginative storytelling and STEM-focused learning, The Fixies has already established a strong connection with young audiences. And through this latest collaboration, families across Greater China may soon have even more ways to bring the curious little characters into their everyday adventures.