Something sweet has been baking in Strawberryland.
We have already known that Strawberry Shortcake and her Berry Besties were getting ready to head back into the kitchen for the new CG-animated series “Strawberry Shortcake’s Bake Shop.” But with its October premiere getting closer, WildBrain has finally given us our first proper taste of what is waiting inside.
The first trailer and poster for “Strawberry Shortcake’s Bake Shop” have arrived, offering a new look at Strawberry and her friends before the series premieres October 16 on the official Strawberry Shortcake YouTube channel on the WildBrain Network.
And this time, we aren’t just hearing about the Berry Besties coming back.
We actually get to see them.
The trailer reveals the new CG designs for Orange Blossom, Blueberry Muffin, Huckleberry Pie, Raspberry Tart, Apple Dumplin’ and, naturally, Custard. While these are new interpretations of the characters, their designs take inspiration from their familiar 1980s appearances, creating another bridge between Strawberry Shortcake’s earliest years and the generation discovering her today.
That connection feels particularly important as the franchise gets closer to a very big birthday.
“Strawberry Shortcake’s Bake Shop” follows Strawberry and her Berry Besties as they spend time together baking treats, with the new season consisting of 26 three-minute episodes. Episodes will continue rolling out over the following year, giving younger viewers plenty of bite-sized adventures with the group.
And really, baking together feels like an incredibly natural place for Strawberry Shortcake to be.
The sweets and colorful world might immediately grab your attention, but underneath them has always been something considerably simpler: friendship. Bringing the Berry Besties together around the kitchen gives the new series a way to play with both, letting the characters make treats while spending time with the friends who make Strawberryland feel like home.
It is also becoming one piece of a much larger plan for the franchise.
Strawberry Shortcake will celebrate her 50th anniversary in 2028, and WildBrain is already building toward the milestone with new content, products and campaigns. The current “Purrfect Pets” campaign puts the spotlight on the animal companions belonging to Strawberry and her friends, while fall 2027 will bring the “Berry Bake Shop” campaign centered around friendships formed while sharing treats.
Meanwhile, Strawberry Shortcake is appearing in quite a few more places outside the kitchen.
New licensing partnerships are expanding the brand across beauty, fashion, lifestyle products, toys and collectibles around the world. Glisten Cosmetics has already launched Strawberry Shortcake-inspired makeup palettes in Europe, while Zara will introduce body mist sprays globally in spring 2027.
In the U.S., Poppy & Pout has released a limited-edition Berry Besties lip balm trio inspired by Strawberry Shortcake, Lemon Meringue and Orange Blossom, with Makeup Junkie Bags launching cosmetic bags this October. Happy Brands has also brought Strawberry Shortcake stationery and planners to the U.S. and Canada.
There is plenty more coming for younger fans and collectors as well.
Posh Peanut will launch its first Strawberry Shortcake collection later this year, while Justice Brands has a tween apparel capsule planned for spring 2027. Simba Toys is joining the franchise in Europe, Kids Preferred will release stylized plush in the U.S. and Canada next spring and McFarlane Toys’ QMx brand is preparing 3.5-inch Q-Fig collectibles for June 2027.
Additional partnerships stretch from jewelry and footwear to pet products, bedding and even Strawberry Shortcake kids’ meal promotions across MENA.
It is a lot of Strawberry Shortcake.
But as the franchise approaches half a century, that seems to be exactly the point. WildBrain isn’t simply looking backward at nearly 50 years of Strawberryland. It is bringing recognizable pieces of that history forward while continuing to give new kids their own version of Strawberry and her friends.
And now we can finally see a little more of what that next version looks like.
With Orange Blossom, Blueberry Muffin, Huckleberry Pie, Raspberry Tart, Apple Dumplin’ and Custard joining Strawberry in their newly revealed CG designs, the Berry Besties are nearly ready to open up shop.
“Strawberry Shortcake’s Bake Shop” premieres October 16 on the official Strawberry Shortcake YouTube channel, with 26 episodes rolling out over the following year.
Better save room for something sweet.