There is never just one way to play, and “Bluey” is continuing to remind families that sometimes all you need is a little imagination—and perhaps a rather large wall.
BBC Studios’ global “Play The Bluey Way” campaign has arrived in Bristol, England, with a massive new public art installation inspired by the beloved “Bluey” episode “The Creek.” The mural was officially unveiled September 19 at Millennium Square alongside a special family event at We The Curious, turning the latest stop in the campaign into an afternoon of art, creativity and, naturally, plenty of play.
Created from artwork by “Bluey” producer Ludo Studio, the installation consists of five connected towers that come together to form a single mural. Each painted tower stands approximately 6.1 meters tall, making this a considerably larger canvas than anything Bingo and Bluey might pull out of the craft cupboard.
The mural was brought to life by Bristol artists Phoebe Tonkin, Tanith Gould, Alice Humphreys, Joe’s Murals and Nina Raines, with local public art producer Art Sync curating and managing the project. The individual pieces were painted in a studio before being assembled together in Millennium Square.
Yet “Play The Bluey Way” isn’t simply about giving families something new to look at.
During the unveiling event, kids and families were invited to get involved themselves with activities inspired by the series. Guests could create and sail their own Barky Boats in the fountains, bringing another familiar “Bluey” episode into the real world, while Bluey herself made appearances throughout the afternoon.
It is a rather fitting way to celebrate a series that has always understood how enormous a child’s world can become through play. A creek can become an adventure, a handmade boat can carry an entire story and an ordinary afternoon with family can become something worth remembering. Instead of keeping those ideas contained within an episode, “Play The Bluey Way” is taking them into spaces where families can create adventures of their own.
The Bristol installation is also only one piece of a much larger global campaign. Additional “Bluey” murals are appearing in Brisbane, São Paulo and the Washington, D.C. area, with each installation drawing inspiration from moments featured throughout the series.
Families visiting Bristol will have some time to experience this particular piece. The mural will remain in Millennium Square for six weeks, through the end of October 2026, while additional “Bluey” activities will be available inside We The Curious. The venue’s shop will also offer coloring books, stickers and other arts and crafts.
The campaign extends online as well, with families able to find downloadable activities, games and interactive experiences through the “Play The Bluey Way” hub on Bluey.tv. Later this month, the hub will add a quiz exploring how different families play, complete with episode recommendations and shareable play personalities.
All of this arrives as the world of “Bluey” continues to grow well beyond the television screen, with a feature film currently scheduled to arrive in theaters on August 6, 2027. But even as the franchise gets considerably bigger, “Play The Bluey Way” is built around one of the simplest ideas at the heart of the series.
Kids don’t need much to create an adventure.
Sometimes a Barky Boat, a fountain and a little imagination will do just fine.