The line between YouTube and television continues to disappear.
As digital creators become some of the biggest names in children’s and family entertainment, streaming platforms are increasingly giving audiences new ways to experience their favorite personalities beyond short-form videos. The latest example arrives this summer with Rabbit Hole, a brand-new creator-led comedy series premiering July 13 on Disney+ and Hulu.
Produced by pocket.watch, the series brings together 36 of today’s most recognizable digital creators—including Topper Guild, Zhong, ZHC, Collins Key, Jesser, That’s Amazing, Josh Peck, Sofie Dossi, EvanTube, Papa Jake and many more—for one of the largest creator collaborations ever assembled for a premium streaming series.
Built around creator collaborations, outrageous challenges and fast-paced comedy, Rabbit Hole blends the energy audiences have come to expect from social media with the longer-form storytelling of streaming television, giving fans an opportunity to see many of their favorite creators interact in entirely new ways.
The release also marks another milestone for pocket.watch, a company that has spent years helping bridge the gap between creator content and traditional entertainment. Through partnerships with major streaming platforms, the studio has transformed digital personalities into television franchises while expanding many of YouTube’s biggest stars into animation, specials and premium original programming.
Rabbit Hole is also just one part of a much larger creator universe. Alongside the flagship series, Disney+ and Hulu viewers can explore hundreds of additional episodes centered around several of the show’s featured creators, creating an interconnected entertainment experience that extends well beyond the main series.
It reflects a larger shift taking place throughout children’s entertainment. Today’s young audiences often discover their favorite personalities online before they ever appear on television, and studios are increasingly embracing creator-led programming that blends the creativity of digital platforms with the production value and storytelling opportunities of streaming.
As creator-driven entertainment continues evolving, projects like Rabbit Hole demonstrate that YouTube stars are no longer simply internet personalities. They are becoming the next generation of family entertainment franchises, bringing millions of fans with them while opening the door to entirely new forms of storytelling.
Rabbit Hole premieres July 13 on Disney+ and Hulu.