The next generation of children’s stars isn’t just coming from television—they’re growing from the small screen of a smartphone.
As digital creators continue transforming into some of the biggest names in family entertainment, Spin Master has unveiled a brand-new collection of Ms. Rachel learning toys, expanding one of today’s fastest-growing preschool brands with new ways for families to bring her educational approach into everyday play.
Created alongside early childhood development experts, the latest lineup builds upon the success of the popular Speak & Sing Doll, introducing interactive toys designed to encourage communication, motor skills, cognitive development and social-emotional learning through music, repetition and hands-on discovery.
The new collection includes My First Learning Farm, an interactive playset that teaches children through songs, sounds and sensory play, along with the Sing & Learn Tractor, which brings Ms. Rachel’s musical learning style into imaginative farm adventures. Families can also look forward to the Birthday Party Playset, Speak & Giggle Herbie, My First Learning Songs & Nursery Rhymes Book and the Melissa & Doug Ms. Rachel First Words Wooden Magnets, each designed to reinforce early learning through playful interaction.
Several retailer-exclusive releases are also part of the rollout. The Speak & Giggle Herbie plush will be available exclusively at Target, the My First Learning Songs & Nursery Rhymes Book and Melissa & Doug First Words Wooden Magnets will be exclusive to Walmart, while the Birthday Party Playset arrives exclusively at Sam’s Club later this fall.
The collection also reflects a larger transformation happening throughout children’s entertainment.
For decades, many of the industry’s biggest preschool personalities first found audiences on traditional television before expanding into toys and consumer products. Today, creators are increasingly building those same brands through YouTube and social media, where educational videos can reach millions of families around the world before growing into books, toys, streaming specials and retail shelves.
Ms. Rachel has become one of the clearest examples of that evolution. What began as educational videos designed to support language development has grown into a trusted family brand, demonstrating how meaningful educational content can thrive regardless of where children first discover it.
As today’s young audiences continue moving between streaming platforms, connected televisions and digital media, creators are finding new opportunities to build lasting relationships with families that extend well beyond the screen.
The newest toy collection continues that journey, giving children another way to sing, learn and play alongside one of preschool’s most recognizable educators while highlighting how digital creators are becoming some of the biggest names shaping the future of children’s entertainment.
The new Ms. Rachel collection is available now, with additional products—including the Melissa & Doug Ms. Rachel First Words Wooden Magnets arriving in late August and the Birthday Party Playset launching exclusively at Sam’s Club in October.