Hasbro is making a major move into one of gaming’s most celebrated worlds.
Expanding its growing lineup of collector-focused entertainment brands, Hasbro has officially unveiled its first The Legend of Zelda: Heroes of Hyrule action figure collection, bringing Link, Princess Zelda and Ganondorf from The Legend of Zelda: Tears of the Kingdom into an all-new premium 6-inch scale series.
The announcement marks a notable addition to Hasbro’s ever-growing portfolio of licensed entertainment properties, as the company continues expanding beyond its own iconic brands with collectibles inspired by some of the biggest names across gaming, film and television.
Leading the inaugural lineup are three of Hyrule’s most recognizable heroes and villains. Link arrives equipped with the Master Sword, Hylian Shield, interchangeable Zonai power hand and a soft cloth cape, while Princess Zelda includes the Decayed Master Sword and alternate hand for dynamic display options. Completing the trio is the imposing Demon King Ganondorf, who stands more than 7.5 inches tall within the 6-inch scale and comes armed with his Gloom Sword, scabbard and interchangeable hand.
Each figure features game-inspired sculpting, premium paint applications and more than 20 points of articulation, allowing collectors to recreate memorable moments from Tears of the Kingdom or create adventures of their own. Window-box packaging featuring artwork inspired by the acclaimed Nintendo title rounds out the presentation for display-minded collectors.
The release also signals what could become a broader future for the Heroes of Hyrule line. Hasbro notes that fans can look forward to additional figures, opening the door for an expanding roster drawn from the legendary world of Hyrule.
Fans attending San Diego Comic-Con 2026 will be among the first to see the new collection in person, with all three figures making their public debut at Hasbro’s Booth #3213 throughout the convention.
Preorders for Link, Princess Zelda and Ganondorf open July 22 at 5 p.m. PT / 8 p.m. ET through Amazon, Walmart, Hasbro Pulse and participating Fan Channel retailers ahead of the collection’s planned Spring 2027 release.
The reveal continues Hasbro’s strategy of growing its presence across major entertainment franchises while giving collectors high-end action figures inspired by beloved gaming worlds. For The Legend of Zelda fans, it also represents another milestone for one of Nintendo’s most enduring series, transforming the heroes and villains of Hyrule into detailed collectibles designed for both longtime players and a new generation discovering the franchise.
With The Legend of Zelda continuing to captivate audiences nearly four decades after its debut, Hasbro’s new Heroes of Hyrule collection further highlights the enduring legacy of the franchise—and signals that Hyrule’s next adventure extends well beyond the video game screen.
The Legend of Zelda Heroes of Hyrule Ganondorf
(HASBRO \ Nintendo | Ages 4 & Up | Approx. Retail Price: $42.99 | Available for pre-order on 7/22/26 at 5PM PT / 8PM ET on Amazon, Walmart, Hasbro Pulse and Fan Channel retailers; Available Spring 2027 at select retailers nationwide)
Ever since its first title, released in the U.S. in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule. Now, with 6-inch-scale figures from Hasbro, fans can finally bring to life their favorite game moments and cut-scenes — or imagine their own. The Legend of Zelda Heroes of Hyrule collectibles feature iconic characters from across the beloved games, making great collector items for fans of all ages.
Awakened from his prison under Hyrule Castle, the powerful Demon King Ganondorf spreads his evil across the land once more. The Legend of Zelda Heroes of Hyrule Ganondorf 6-inch-scale action figure is inspired by the action-adventure video game, The Legend of Zelda: Tears of the Kingdom. Fans can display this Legend of Zelda figure, with game-inspired sculpt and design and 20+ articulation points, in their collections. Pose out the iconic villain — coming in at over 7.5 inches within a 6-inch scale — with the included Gloom Sword, scabbard, and interchangeable right hand. Display your Legend of Zelda fandom on your shelf with window-box packaging featuring game-inspired character art. Look for more Legend of Zelda action figures to build a sprawling kingdom of collectibles on your shelf. (Each sold separately. Subject to availability.)
© Nintendo
HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc.
The Legend of Zelda Heroes of Hyrule Princess Zelda
(HASBRO \ Nintendo | Ages 4 & Up | Approx. Retail Price: $27.99 | Available for pre-order on 7/22/26 at 5PM PT / 8PM ET on Amazon, Walmart, Hasbro Pulse and Fan Channel retailers; available Spring 2027 at select retailers nationwide)
Ever since its first title, released in the U.S. in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule. Now, with 6-inch-scale figures from Hasbro, fans can finally bring to life their favorite game moments and cut-scenes — or imagine their own. The Legend of Zelda Heroes of Hyrule collectibles feature iconic characters from across the beloved games, making great collector items for fans of all ages. (Additional products each sold separately. Subject to availability.)
When Zelda, the wise princess of Hyrule, finds herself cast back through time, she must work from the past to help Link defeat the Demon King. The Legend of Zelda Heroes of Hyrule Princess Zelda 6-inch-scale action figure is inspired by the action-adventure video game, The Legend of Zelda: Tears of the Kingdom. Fans can display this Legend of Zelda figure, with game-inspired sculpt and design and 20+ articulation points, in their collections. Pose out Zelda with the included Decayed Master Sword and interchangeable right hand. Look for more Legend of Zelda action figures to build a sprawling kingdom of collectibles on your shelf. (Each sold separately. Subject to availability.)
© Nintendo
HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc.
The Legend of Zelda Heroes of Hyrule Link
(HASBRO \ Nintendo | Ages 4 & Up | Approx. Retail Price: $27.99| Available for pre-order on 7/22/26 at 5PM PT / 8PM ET on Amazon, Walmart, Hasbro Pulse and Fan Channel retailers; available Spring 2027 at select retailers nationwide)
Ever since its first title, released in the U.S. in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule. Now, with 6-inch-scale figures from Hasbro, fans can finally bring to life their favorite game moments and cut-scenes — or imagine their own. The Legend of Zelda Heroes of Hyrule collectibles feature iconic characters from across the beloved games, making great collector items for fans of all ages. (Additional products each sold separately. Subject to availability.)
Link, the courageous hero of Hyrule, must gather the power of the Sages to aid him in his quest to defeat Ganondorf. The Legend of Zelda Heroes of Hyrule Link 6-inch-scale action figure is inspired by the action-adventure video game, The Legend of Zelda: Tears of the Kingdom. Fans can display this Legend of Zelda figure, with game-inspired sculpt and design, 20+ articulation points, and a soft cloth cape, in their collections. Pose out Link with the included Hylian shield, interchangeable Zonai power hand, and the Master Sword. Display Legend of Zelda fandom on your shelf with window-box packaging featuring game-inspired character art. Look for more Legend of Zelda action figures to build a sprawling kingdom of collectibles on your shelf. (Each sold separately. Subject to availability.)
© Nintendo
HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc.