At booth #F196, their showcase will continue to build off the impactful momentum their expansive portfolio has developed over the years. From the global phenomenon of Baby Shark to the growing success of Bebefinn and SEALOOK, The Pinkfong Company continues to expand far beyond viral success and into a major force within the world of kids and family entertainment.
Now, ahead of Licensing Expo 2026, the company is preparing to showcase a wave of new partnerships and consumer products opportunities that further strengthen the reach of the beloved Baby Shark brand.
One of the biggest highlights coming to the showcase is a brand-new partnership with tonies®, which will introduce a Pinkfong Baby Shark Tonie later this year. Featuring a collection of playful songs and musical fun, the release will first launch exclusively at Walmart in September before expanding to additional retailers in October.
The company is also continuing to grow within the sensory and early childhood play space through Glo Pals. Following the successful launch of Baby Shark-inspired light-up bath cubes, new sensory jars are also planned for release later this year.
Sports and outdoor activity are also becoming part of the Baby Shark experience thanks to a partnership with ICON Sports Group. The collaboration will introduce kid-friendly soccer balls and volleyballs themed around the globally beloved property.
Meanwhile, younger fans and families can look forward to even more lifestyle-focused offerings through Paddle Pals and AVA Active. Paddle Pals will bring Baby Shark into the swim category with reusable swim diapers and arm floaties arriving in Spring 2027, while AVA Active is preparing a toddler activewear collection complete with a “Mommy & Me” element launching later this year.
The celebration category is expanding as well, with PartyWoo already launching Baby Shark-themed balloons on Amazon. It’s another example of how The Pinkfong Company continues to evolve Baby Shark from a viral sensation into a full lifestyle and family entertainment brand.
As Licensing Expo 2026 approaches, it is clear that The Pinkfong Company is not slowing down anytime soon. Instead, they are continuing to grow their presence across consumer products, experiences, and entertainment in ways that keep their beloved characters connected with families around the world.