New Creators – pocket.watch announcement
Pocket.watch has unveiled its newest partners of top creators – including Topper Guild and JJ & Mikey – to add to pocket.watch’s content library available for global distribution. The new eight creator partners collectively have a reach of more than 132M. We are also getting Lana’s Life, DeeDee Show, Wands and Wings, Fun Time With Soso, Nick and Poli and English Tree. This makes Pocket.watch’s creator network huge and we are sure they aren’t done just yet.
POCKET.WATCH UNVEILS NEW ADDITIONS TO INDUSTRY-LEADING CREATOR-LED CONTENT LIBRARY AVAILABLE FOR DISTRIBUTION GLOBALLY
New partners across kid, teen and general audience include massively popular YouTube creators Topper Guild and JJ & Mikey
Collectively the new partners have built audiences drawing over 132 million YouTube subscribers, further expanding pocket.watch’s creator portfolio to over 1.5 billion collective subscribers
Pocket.watch, the first and largest next-gen creator media company announced today the expansion of its creator-led content lineup featuring Topper Guild, JJ & Mikey, Lana’s Life and others. The studio has partnered with eight new digital creators with a combined reach of more than 132 million subscribers as part of its next wave of premium, multi-platform programming for kids, teens and general audiences.
The newest class of pocket.watch partners includes Topper Guild (87M subscribers) known for his playful humor, larger-than-life ideas, and recurring cast of memorable characters, JJ & Mikey (19M subscribers) a top animated gaming duo from global powerhouse channel Maizen, Lana’s Life (8.6M subscribers) the voice of Gen-Z girls blending gaming and lifestyle, DeeDee Show (1.5M subscribers) educational entertainment for young learners, Wands and Wings (3.6M subscribers) imagination-inspired animation for young kids, Fun Time With Soso (720K subscribers) play-first content that parents trust, Nick and Poli (5.6M subscribers) play-led education designed to support and entertain kids, and English Tree (3M subscribers) engaging, song-driven learning experiences.
“This is a breakthrough opportunity for programmers looking to attract and engage teens and families with scaled collections of sensational, premium-ready shows.” said David B. Williams, SVP/GM Channels at pocket.watch. “These new creators not only broaden the appeal of our already unbeatable catalog, they will further establish what we’ve seen time and again… success on YouTube translates everywhere.”
The new creator cohort joins a powerhouse group of pocket.watch creator partners that includes Ryan’s World, Kids Diana Show, Tyler and Snowi, Lively Lewis, Toys and Colors and Mackenzie Turner, and reinforces pocket.watch’s mission to usher digitally-native talent into the next era of entertainment. Pocket.watch’s creator network spans 1.5 billion subscribers and has generated over 1 trillion lifetime views.
“These creators aren’t just chart-toppers, they’ve built incredibly popular libraries of premium content on YouTube and they’re defining next-gen entertainment,” said Chase Landau, SVP of Creator Partnerships at pocket.watch. “By combining their highly engaged fanbases with pocket.watch’s franchise-building engine, we’re helping them expand their fan bases to a whole new set of platforms beyond YouTube.”
As pocket.watch continues to be a leader in the development of kids programming, the company has aggressively focused on a strategic expansion of its content across new verticals including general audience (family friendly) and teen.
Pocket.watch also recently unveiled the full cast of Rabbit Hole, a 10-episode original series debuting on Hulu in the US in 2026, further expanding the company’s premium long-form footprint directed at teen audiences, with plans to seek international distribution partners in the coming weeks. The first-of-its-kind variety show for the digital generation has a cast of teens’ favorite creators with a combined following of over 600 million across platforms, featuring stars including Topper Guild, Zhong, ExtraEmily, Josh Peck and Matthew Beem.