Harry Potter and Hasbro have announced a new partnership that will bring an all-new collection of Harry Potter–branded toys to everyone, allowing a new generation of fans, and let’s be honest the older fans as well, the experience of new products. The partnership which begins in 2027 will make makes Hasbro the global master toy licensee for Harry Potter and the upcoming “Harry Potter” HBO Max series and will bring us dolls, games, action figures, collectibles and more.
Hasbro, a leading games, IP and toy company, today announced a new multi-year licensing partnership starting in 2027 with Warner Bros. Discovery Global Consumer Products (WBDGCP), making Hasbro the global primary toy licensee for the world of Harry Potter and the upcoming HBO Original HARRY POTTER series.
Hasbro’s innovative team will bring the Harry Potter universe to life through a range of film and HBO Original series-inspired products featuring dolls, role play, action figures & collectibles, interactive plush, board games and more to be revealed later this year.
“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro. “As longtime fans ourselves, we’re honored to partner with Warner Bros. Discovery Global Consumer Products as the official global master toy licensee.”
“Our new agreement with Hasbro arrives as the world of Harry Potter celebrates the 25th anniversary of the first film and continues to expand its magical legacy—powered by one of the most passionate and enduring fan communities in entertainment history,” said Robert Oberschelp, President of Warner Bros. Discovery Global Consumer Products. “Our partnership with Hasbro will deliver fresh, innovative toys, collectibles and games inspired by the beloved Harry Potter and Fantastic Beasts films and the new HBO Original TV series.”
The HBO Original HARRY POTTER series, from Warner Bros. Television, will debut in 2027 on HBO and will be available to stream on HBO Max where it’s available, including recent launch markets Germany and Italy and in the UK and Ireland, where the platform is confirmed to launch in late March. Exploring every corner of the wizarding world, each season will bring Harry Potter and its incredible adventures to new and existing audiences.
The series will star Dominic McLaughlin (Harry Potter), Arabella Stanton (Hermione Granger), Alastair Stout (Ron Weasley), John Lithgow (Albus Dumbledore), Janet McTeer (Minerva McGonagall), Paapa Essiedu (Severus Snape), Nick Frost (Rubeus Hagrid), and many more.