Global anime streamer, Crunchyroll has made waves in the animation industry and brough fans across the globe access to some of the biggest anime titles from Japan to the homes of fans. Over the years, Crunchyroll has expanded it’s impact, today another new chapter has begin with their new partnership with popular toy brand JAKKS Pacific.
This time, together, Crunchyroll and JAKKS Pacific will bring a line-up of toys, costumes and collectibles from some of the most popular series to fans. This is a momentous move that no one expected, but is something that feels like it was coming.
JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading global manufacturer of toys and consumer products, today announced an exciting new partnership with Crunchyroll, the global brand fueling anime fandom, to design, manufacture, market, and sell an all-new extensive line of toys, cosplay, and collectibles based on popular anime properties from Crunchyroll’s library.
Under the agreement, JAKKS will become one of the major US manufacturers to bring official Crunchyroll merchandise to market, with an array of products including collectible figures, plushies, tech accessories, cosplay, and more.
JAKKS will serve as a toy partner for Crunchyroll’s upcoming Sekiro: No Defeat, while also manufacturing costumes and products for other major properties, including the 2025 “Anime of the Year” winner at the 2025 Crunchyroll Anime Awards, Solo Leveling, as well as My Hero Academia, Chainsaw Man – The Movie: Reze Arc, Frieren: Beyond Journey’s End, and Black Clover, with more to be announced in 2026.
“As JAKKS continues its expansion into anime, Crunchyroll quickly rose to the top of our list of ideal partners,” Ariana Berman, Senior Director of Anime Division at JAKKS Pacific. “With its industry-leading platform and content, Crunchyroll sets the standard for anime, and this partnership allows us to dive headfirst into a fast-growing category and connect with even more fans worldwide.”
“JAKKS Pacific shares our commitment to creating high-quality products that resonate with fans around the globe,” said Anna Songco Adamian, Vice President Global Consumer Products, Crunchyroll. “As demand for anime continues to grow worldwide, we look forward to working with JAKKS to expand our consumer product offerings to bring beloved properties to life in new and meaningful ways.”
With over 17 million paid subscribers, Crunchyroll offers fans the largest dedicated anime library of over 2,000 unique titles subbed and dubbed in 12+ languages where fans can stream over 25,000+ hours of anime, games, read manga, podcasts, and more. Available in more than 200 countries and territories, Crunchyroll unites fans and creators worldwide.
The highly anticipated series, Sekiro: No Defeat, is set to stream exclusively on Crunchyroll, while My Hero Academia, Solo Leveling, Chainsaw Man – The Movie: Reze Arc, Frieren: Beyond Journey’s End, and Black Clover are available now on the platform.
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products. All products are available online or in retail stores nationwide.
We here at BSCKids as excited to see what this new collaboration will bring and what anime titles will be part of this partnership.